(MENAFN- notsosubtle) Fragrance World, one of the UAE’s most established perfume houses with over three decades of craftsmanship and innovation, is set to participate at Beautyworld Middle East 2025, the region’s largest international trade fair for beauty and fragrance. The brand’s presence at the exhibition underscores its continued growth, global influence and commitment to celebrating the art of perfumery on an international stage.
Established in 1988, Fragrance World began as a perfume trading house and has since evolved into one of the leading perfume manufacturers in the region. With a state-of-the-art production facility in Ajman, the brand produces over 75 million units annually and exports to more than 145 countries. Over the years, Fragrance World has built a reputation for originality, quality, creativity and values that have positioned it as a leading name in affordable luxury fragrances industry.
“Fragrance World was built on a simple vision of making exceptional fragrances accessible to everyone while upholding the highest standards of quality and craftsmanship. Beautyworld has always been an essential platform for us to showcase our innovation and connect with our global partners. This year, we’re proud to present creations that embody both our heritage and our constant pursuit of new olfactory experiences.” Says Poland Moosa Haji, Founder of Fragrance World.
Collaborating with some of the world’s most renowned perfumers such as Jordi Fernández, Shinichiro Oba, Jean-Christophe Hérault and Pascal Gaurin, the brand continues to push creative boundaries and deliver distinctive scents that balance heritage and innovation. It also works closely with leading global oil suppliers such as IFF, Givaudan, CPL Aromas, MANE and Robertet, ensuring that every perfume reflects exquisite craftsmanship.
Fragrance World’s luxury sub-brand, French Avenue has also experienced exceptional growth across the Middle East, Europe and the United States, further strengthening the group’s international footprint. Visitors to Beautyworld Middle East 2025 in Dubai can look forward to discovering some of the brand’s latest creations, including Nabatieh, inspired by the ancient trade routes of Petra, Nectaré Extradose, a bold, honey infused perfume encased in gold, Prune Hypnos, a deep plum and amber blend.
As Fragrance World continues to expand its global presence, it invites fragrance enthusiasts to explore its full collection and experience its legacy through its official platform
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