(MENAFN) Reusable solutions could have a significant impact on lowering worldwide emissions and minimizing single-use waste, according to sustainable business leader Jonne Hellgren.

He shared these insights on Saturday during the Zero Waste Forum held in Istanbul.

Jonne Hellgren, who founded the Finnish enterprise RePack, described how his company provides reusable packaging for online shopping deliveries.

Customers can return the used packages at no cost either through mail or designated retail collection points.

“We collect them, refurbish them, and put them back into circulation in order to reduce single-use packaging waste,” he told a news agency.

Previously working as a sustainability consultant, Hellgren mentioned that RePack drew inspiration from Finland’s bottle return system, which boasts a 98% return rate.

“We wanted to apply the same thing to e-commerce,” he explained, adding that this project allows him to show his children that he is actively contributing to a greener future.

Hellgren pointed out that expanding reusable systems on a global scale relies more on the supporting infrastructure and consumer habits than on the design of the packaging itself.

He stated, “It's more about the system, the infrastructure, how to collect empties from consumers in an efficient manner, and how to make it easy for you to return them. And then, how to motivate people to return them and how to make it rewarding.”

MENAFN19102025000045017167ID1110216094