(MENAFN- The Rio Times) Brazil's rental market kept rising in September, with asking rents up 0.55% for the month and 7.42% so far in 2025. Over the past 12 months, rents climbed 9.93%-outpacing consumer inflation for the ninth straight month.

The figures come from FipeZAP 's tracking of new lease listings across 36 cities, making it one of the clearest real-time readouts of demand and pricing power in housing.

The story behind the numbers is simple: when borrowing is expensive, people rent. Households that might have stretched for a mortgage are sitting tight, pushing more demand into the leasing market.

Families still want space-three-bedroom units rose 0.74% in September-while four-bedroom-and-up homes were nearly flat (+0.10%).

At the other end, one-bedroom apartments have led the past year (+10.68%) as young adults and professionals stake out smaller places in big job hubs.



The geography is shifting, too. Twenty-seven of the 36 cities posted increases in September, led by Aracaju (+5.11%), Salvador (+2.20%), Teresina (+2.10%) and João Pessoa (+1.91%).
Brazil rent surge favors landlords
The South firmed (Porto Alegre +1.42%; Curitiba +1.17%), while the country's two largest markets moved modestly (São Paulo +0.18%; Rio de Janeiro +0.19%).

A few centers cooled-Campo Grande (−1.51%) and São Luís (−0.81%). Year to date, Teresina (+17.6%), Aracaju (+14.6%), Belém (+13.2%), João Pessoa (+12.0%) and Cuiabá (+11.9%) top the leaderboard.

What this means on the ground: the average asking rent hit R$50.03 per square meter ($9). Among capitals, São Paulo remains the priciest at R$61.80/m2 ($12), followed by Belém (R$61.32/m2; $12), Recife (R$60.81/m2; $11) and Florianópolis (R$59.25/m2; $11). The most affordable include Teresina (R$25.71/m2; $5) and Aracaju (R$27.45/m2; $5).

For investors, the average gross rental yield stands at 5.94% a year, with the strongest returns in Belém (8.52%), Recife (8.39%), Cuiabá (8.18%) and Manaus (8.06%). Lower-yield markets include Vitória (4.15%), Curitiba (4.51%) and Fortaleza (4.60%).

Why readers outside Brazil should care: rents rising faster than consumer prices squeeze household budgets, influence wage talks and relocation costs, and signal where capital is flowing inside Brazil's cities.

Unless financing becomes much cheaper, leasing is likely to remain the default-keeping landlords in the driver's seat into year-end.

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