Diriyah Company Launches Jabal Alqurain Avenue A Visionary New Incubator For Saudi Talent
(MENAFN- Mid-East Info)
Jabal AlQurain Avenue will provide flexible spaces for emerging and established businesses, offering a dynamic platform for creative Saudi entrepreneurs to nurture and develop innovative brands that will appeal to Diriyah residents and visitors. It will also form a significant part of the much larger Qurain Cultural District that was announced in 2024. In addition to its Saudi-focused retail and F&B offer, the new avenue will also feature a dynamic mix of arts, retail, offices, and residences-inviting people to live, work, explore local brands, and enjoy authentic dining experiences. A place that is designed to become a vibrant hub where culture and modern urban living come together. The fully pedestrianized avenue and surrounding areas will also be home to residential units and offices alongside a range of cultural academies and institutes. Every building in Jabal AlQurain Avenue will reflect traditional Najdi architecture, honoring Diriyah's history and heritage as the birthplace of the Kingdom of Saudi Arabia. Commenting on the announcement, Diriyah Company Group CEO Jerry Inzerillo said:“Jabal AlQurain Avenue marks a significant milestone in our ongoing commitment to make Diriyah a place where Saudi talent, innovation and creativity can thrive and prosper. “We know there are incredible Saudi men and women across Diriyah, Riyadh and the Kingdom who have outstanding and innovative ideas in sectors like retail and food & beverage, and we are proud to provide a platform to nurture these entrepreneurs and help bring their concepts to life.” The 56 retail units in Jabal AlQurain Avenue will cover a gross leasable area of 7,301 sqm and the 15 F&B units will total a gross leasable area of 2,248 sqm adding to Diriyah's already extensive retail offering of more than 566,000 sqm across its 14sqkm masterplan. The $1.55 billion (SAR 5.8 billion) joint venture contract for the development of Qurain Cultural District awarded to Nesma & Partners Contracting Co. UJSC and MAN Enterprise Al-Saudia LLC was announced at the Diriyah Company's annual Bashayer event in November 2024. In addition to Jabal AlQurain Avenue, the District will also have three world-class hotels and branded residences including the 195-room Ritz-Carlton Diriyah with 165 residences and the Address Diriyah that will have 204-rooms and 60 serviced apartments, and the Four Seasons Diriyah with 150-rooms. Diriyah, The City of Earth, will contribute approximately $18.6 billion (SAR 70 billion) directly to the Kingdom's GDP, create 180,000 jobs and will be home to an estimated 100,000 people. It will also include modern office space for tens of thousands of professionals in technology, media, the arts and education, museums, a university, the Royal Diriyah Opera House, the Diriyah Arena, and nearly 40 world-class resorts and hotels across two of its main masterplans, as well as restaurants, the Royal Golf Club Wadi Safar , the Greg Norman-designed championship golf course and the Royal Equestrian & Polo Club, Wadi Safar. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was established in 2023 and joined the Public Investment Fund's (PIF) portfolio of giga projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places.
-
Pedestrianized avenue features 56 retail and 15 food and beverage units, arts and cultural academies, offices and residences
Reinforces Diriyah Company's commitment to fostering Saudi talent, entrepreneurship and creativity
The vibrant new hub will be the heart of the Qurain Cultural District
Jabal AlQurain Avenue will provide flexible spaces for emerging and established businesses, offering a dynamic platform for creative Saudi entrepreneurs to nurture and develop innovative brands that will appeal to Diriyah residents and visitors. It will also form a significant part of the much larger Qurain Cultural District that was announced in 2024. In addition to its Saudi-focused retail and F&B offer, the new avenue will also feature a dynamic mix of arts, retail, offices, and residences-inviting people to live, work, explore local brands, and enjoy authentic dining experiences. A place that is designed to become a vibrant hub where culture and modern urban living come together. The fully pedestrianized avenue and surrounding areas will also be home to residential units and offices alongside a range of cultural academies and institutes. Every building in Jabal AlQurain Avenue will reflect traditional Najdi architecture, honoring Diriyah's history and heritage as the birthplace of the Kingdom of Saudi Arabia. Commenting on the announcement, Diriyah Company Group CEO Jerry Inzerillo said:“Jabal AlQurain Avenue marks a significant milestone in our ongoing commitment to make Diriyah a place where Saudi talent, innovation and creativity can thrive and prosper. “We know there are incredible Saudi men and women across Diriyah, Riyadh and the Kingdom who have outstanding and innovative ideas in sectors like retail and food & beverage, and we are proud to provide a platform to nurture these entrepreneurs and help bring their concepts to life.” The 56 retail units in Jabal AlQurain Avenue will cover a gross leasable area of 7,301 sqm and the 15 F&B units will total a gross leasable area of 2,248 sqm adding to Diriyah's already extensive retail offering of more than 566,000 sqm across its 14sqkm masterplan. The $1.55 billion (SAR 5.8 billion) joint venture contract for the development of Qurain Cultural District awarded to Nesma & Partners Contracting Co. UJSC and MAN Enterprise Al-Saudia LLC was announced at the Diriyah Company's annual Bashayer event in November 2024. In addition to Jabal AlQurain Avenue, the District will also have three world-class hotels and branded residences including the 195-room Ritz-Carlton Diriyah with 165 residences and the Address Diriyah that will have 204-rooms and 60 serviced apartments, and the Four Seasons Diriyah with 150-rooms. Diriyah, The City of Earth, will contribute approximately $18.6 billion (SAR 70 billion) directly to the Kingdom's GDP, create 180,000 jobs and will be home to an estimated 100,000 people. It will also include modern office space for tens of thousands of professionals in technology, media, the arts and education, museums, a university, the Royal Diriyah Opera House, the Diriyah Arena, and nearly 40 world-class resorts and hotels across two of its main masterplans, as well as restaurants, the Royal Golf Club Wadi Safar , the Greg Norman-designed championship golf course and the Royal Equestrian & Polo Club, Wadi Safar. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was established in 2023 and joined the Public Investment Fund's (PIF) portfolio of giga projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places.
Legal Disclaimer:
MENAFN provides the
information “as is” without warranty of any kind. We do not accept
any responsibility or liability for the accuracy, content, images,
videos, licenses, completeness, legality, or reliability of the information
contained in this article. If you have any complaints or copyright
issues related to this article, kindly contact the provider above.
Most popular stories
Market Research
- Yield Basis Nears Mainnet Launch As Curve DAO Votes On Crvusd Proposal
- Dupoin Reports Global Growth, Regulatory Coverage, And User Experience Insights
- Betfury Is At SBC Summit Lisbon 2025: Affiliate Growth In Focus
- Stonehaven Circle Marks 13Th Anniversary With Hadrian Colwyn Leading Calvio Ailegacyx Innovation
- Edgen And Sahara AI Announce Strategic Collaboration To Pioneer Decentralized Validation In Market Intelligence
- Hola Prime Expands Its Platform Ecosystem With Next-Gen Tradelocker
More Story
Comments
No comment