PROMPERÚ Presents The Campaign“My Peru Story 2. A New Adventure” To Promote The Country As A Destination In South Korea

The second iteration of this campaign, which features two friends traveling around Peru, seeks to reinforce our country's image as a diverse and unique destination in this Asian market.

The Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) launched the campaign“My Peru Story 2. A New Adventure”, the second installment of the successful campaign for the South Korean market, with the aim of promoting Peru's diversity in this country through an innovative format that includes videos, social media posts, and a landing page.

The main video of the campaign tells the story of two South Korean friends, singers and influencers Stella Jang and Yewon Jung, who decide to embark on an adventure in Peru. During their trip, they visit several iconic attractions such as the Historic Center of Lima, the Nazca Lines, the citadel of Machu Picchu, and the Peruvian Amazon.

Along their journey through the regions of Lima, Ica, Cusco, and Loreto, they experience the authenticity of the experiences and the diversity of landscapes that make Peru a unique and inspiring destination for travelers from around the world.

An interactive landing page was also created, allowing visitors to dynamically explore the different attractions visited by the influencers, offering information, images, and experiences that invite them to discover the richness of Peru.

Through , users can find inspiration and learn more about the country's iconic destinations, thereby reinforcing their interest in experiencing Peru for themselves. In addition, Korean residents have the opportunity to participate in a contest on this site, with the grand prize being a trip to Peru for two people.

The campaign aims to reinforce Peru's image as a diverse and unique tourist destination, highlighting its natural, gastronomic, and cultural wealth, while seeking to motivate potential tourists to discover the country through an inspiring message that generates interest and a desire to travel. As a result of this strategy, it is projected to reach 19 million impressions in Korea.

This is the second iteration of the“My Peru Story” campaign, which first captured audiences' imagination with a spellbinding short film about four Korean influencers who set off on an adventure across Peru to discover its most recognizable and stunning scenery.

These efforts are part of Mincetur's strategy, through PROMPERÚ, to consolidate the country's position as a destination for unique experiences in South Korea and attract high-end travelers from this Asian market.

José Carlos Collazos
[email protected]

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