Annayah Prosser

• Assistant Professor in Marketing, Business and Society, University of Bath

Dr Annayah Prosser is an assistant professor in Marketing, Business and Society at the University of Bath School of Management. She is the Deputy Director of the Centre for Qualitative Research. Her research explores the importance of events and identities for creating positive change in the world. She is also a contributor to the edited book '[Psychgeist of Taylor Swift]( "")', due to be published on December 13th 2024.

Her primary research interest concerns how individuals and groups respond to societal crises, such as the climate and ecological emergency. She explores how our group identities can both help and hinder societal transformations, and why some groups act in more prosocial and proenvironmental ways than others. She also explores how events such as festivals and mass-gatherings can impact our personal and social identities.

She is also interested in how organisations, policy makers and activists can help to promote societal change towards more sustainable futures. She has worked with a number of governmental and non-governmental organisations, including: the Scottish Government, Northern Ireland Government, the British Standards Institution, Nottingham City Council and BaNES Council. She is always looking for new opportunities to collaborate and bridge the gap between academia, organisations and the public.

• 2023–present Assistant Professor (Lecturer), School of Management, University of Bath
• 2020–2020 Policy Research Placement, APPG on the Green New Deal
• 2018–2018 Lab Manager, Department of Psychology, Yale University
• 2017–2018 Research Assistant, Department of Psychology, University of Bath
• 2015–2018 Research Coordinator, Department of Experimental Psychology, University of Oxford

• 2023 University of Bath, PhD Psychology
• 2019 University of Bath, MRes Sustainable Futures
• 2017 University of Bath, BSc (Hons) Psychology with Professional Placement

• 2024 Overcoming (vegan) burnout: Mass gatherings can provide respite and rekindle shared identity and social action efforts in moralized minority groups, Political Psychology

• 2018 ESRC PhD Scholarship in Sustainable Futures Role: PhD Student Funding Source: Economic and Social Research Council

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