Sterling Perfumes Is Building a Global Beauty Brand That Truly Belongs to All

(MENAFN- Katch ) Seamlessly blending tradition and innovation, Sterling Perfumes crafts beauty products that tell a story and spark inspiration. With a distinguished portfolio spanning fragrance, cosmetics, colour cosmetics, and personal care, the brand offers a scent for every mood and a product to complement every feature, transforming beauty into a personal expression that is accessible to all. As the MENA region’s number one beauty manufacturer with a global presence in 152 countries, Sterling Perfumes continues to push boundaries and set new industry standards.

A Creative Legacy
Established in 1998 by Chairman Dr. Ali Asgar Fakhruddin, Sterling Perfumes Industries LLC began in Dubai as a regional fragrance manufacturer before rapidly evolving into a global player in the beauty and personal care industry. Dr. Fakhruddin, along with his three brothers, built on the vision of their late father, Mr. Fakhruddin Ebrahimji, whose legacy lives on through Fakhruddin Holdings. He believed that a successful business should create value for everyone connected to it, and that spirit of shared success continues to shape the group’s journey today.

Strengthening the company’s manufacturing arm, Premier Plastic was launched in 2002, followed by Premier Cosmetics in 2004, which remain cornerstones of the brand’s success. With its own packaging facilities and distribution networks, Sterling Perfumes introduced iconic brands, starting with Hamidi Oud and Perfumes and Cosmo Cosmetics. Furthering its growth, the company also secured licensing partnerships with global giants Warner Bros. and Sanrio.

Always evolving alongside the industry, Sterling Perfumes has gone on to celebrate numerous milestones, such as becoming the only company in the UAE to receive the USA FDA Certification, setting up an in-house lab, and launching thriving E-Commerce platforms. The group has also made history by unveiling the world’s largest perfume wall as part of its 25th anniversary celebration. Sterling Perfumes’ ability to remain agile in a highly competitive market, combined with its spirit of innovation, continues to set it apart as a leading global beauty brand 26 years after its founding.

A Product for Every Identity
Now offering a dynamic portfolio of fragrances, colour cosmetics, and personal care products, each creation is designed to capture the beauty of life’s fleeting moments and leave a lasting impression on both the wearer and those around them. With products for men and women of all ages, Sterling Perfume crafts refined yet accessible formulas using only the finest halal ingredients. Perfect for beauty connoisseurs and everyday users alike, the brand celebrates beauty in all its forms by blending the region’s rich scent-making heritage with global trends and modern innovation.

As a leading name in both oriental and contemporary fragrance markets, Sterling Perfumes offers seven distinct scent brands, each crafted to reflect a unique personality. Armaf brings elevated, UAE-born elegance, Just Jack creates layered sensory experiences for the modern man, and Jenny Glow draws inspiration from classic French perfumery. Meanwhile, Hamidi and Risala channel the rich traditions of Arabic scent-making, offering timeless interpretations of Middle Eastern heritage. The cosmetics portfolio includes Estiara Passion, focused on quality and sustainability, Cosmo’s everyday personal care essentials, and Armaf Beauté’s vibrant colour cosmetics that celebrate self-expression for every occasion.

Vision
Since its founding in 1998, the UAE-born brand’s production capacity has grown immensely from 250 pieces per day to an astonishing 120 million annually, transforming it into an international powerhouse. Looking forward, Sterling Perfumes will continue to expand its global footprint, continuously creating, inspiring, and reimagining the future of the fragrance and beauty industry one product at a time. Above all, Sterling Perfumes’ vision remains to make beauty accessible to everyone, crafting products with artistry and purpose.

To learn more about Sterling Perfumes, please visit

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