Sustainable, Spooky, And Packed With Attitude: BAD Paste Arrives

BAD Paste, the world's first horror-inspired, organic toothpaste, announces the upcoming launch of its Kickstarter campaign. With a mission to disrupt traditional oral care, BAD Paste delivers a bold brushing experience with organic ingredients, single-dose sachets, and fully recyclable packaging made with CARTAMI®-a paper-based innovation from Italy.

Merging sustainability with a punch of personality, BAD Paste is set to flip the script on boring toothpaste tubes and plastic waste. With its unapologetically rebellious design and zero-plastic packaging, BAD Paste doesn't just clean teeth-it makes a statement. Brushing has never looked this cool... or this terrifying.

What makes BAD Paste clean, mean, and green

Single-Dose Paper Sachets : Mess-free, travel-ready, and portioned for daily use. No waste, no plastic - and definitely not a tablet. It's real toothpaste: thick, rich, and ready to clean.

100% Organic & Vegan Formula : Safe, natural ingredients. No toxins. No fillers. Just a scary-good clean.

Eco-Warrior Packaging : Made in the USA using heat-sealable, recycled CARTAMI® paper.

Horror-Inspired Branding : The brand embraces a rebellious identity that stands out in a sea of clinical design.

“Our Kickstarter campaign is the first chapter of a brand new oral care story,” said Daniele Cocola, BAD Paste's co-founder and creative director.“We're inviting the world to ditch plastic, embrace a cleaner future, and have fun while doing it.”

BAD Paste was created by Italian-born founders Daniele Cocola and Luca Rossetti. Inspired by horror films, surfing, and sustainability, they set out to build a toothpaste brand that's bold, eco-friendly, and impossible to ignore. Each sachet is a step toward eliminating plastic waste-and turning oral care into something worth talking about.

BAD Paste simplifies your routine with organic, travel-ready sachets, sustainable packaging, and attitude to spare. Backers will gain access to early-bird pricing, and the opportunity to help bring the final formula to life.

For more details or to back the campaign, visit Bad Paste Kickstarter page at

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