Tuesday, 02 January 2024 12:17 GMT

Tony Sardella Joins Prophet As Global CEO


(MENAFN- PRovoke) NEW YORK - Comms-tech firm PRophet has named Tony Sardella global CEO, succeeding founder Aaron Kwittken, who is leaving the company to join FGS Global as global head of intelligence & engagement.

Sardella will continue serving as head of predictive analytics at Allison Worldwide while leading PRophet through its next phase of growth. Both companies are owned by Stagwell.

Sardella brings more than 30 years of experience to the role that includes founding predictive analytics firm evolve24 and holding senior communications roles at companies including Monsanto. He joined Allison early this year.

Kwittken , meanwhile, will be responsible at FGS for developing and executing a digital, intelligence and engagement strategy that embeds AI-powered solutions across the firm and its sector teams.

Since launching in 2020 within Stagwell, PRophet has grown into the world's third-largest communications technology suite. Its products include PRophet Media Intelligence, PRophet Earn and PRophet Influence, which provide AI-driven tools for media monitoring, journalist engagement and influencer campaign management.

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