Packaged Rice Snacks Market To Grow By $1.5 Billion During 2025-2030 - Expansion Of Direct-To-Consumer Subscription Services For Customized Rice Snack Assortments Presents A Growing Opportunity

(MENAFN- GlobeNewsWire - Nasdaq) Dublin, Sept. 12, 2025 (GLOBE NEWSWIRE) -- The "Packaged Rice Snacks Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets's offering.

The packaged rice snacks market is undergoing a significant period of transformation, driven by rapid shifts in consumer preferences, supply chain strategies, and the proliferation of health-conscious product innovations. Changing market dynamics present both opportunities and challenges for businesses seeking to build resilience, capitalize on new growth vectors, and align with evolving consumer and regulatory expectations.

Market Snapshot: Packaged Rice Snacks Market Size and Growth

The packaged rice snacks market grew from USD 5.23 billion in 2024 to USD 5.48 billion in 2025. It is expected to continue growing at a CAGR of 4.94%, reaching USD 6.98 billion by 2030. This upward momentum highlights increasing demand for convenient, healthier snacking solutions globally. Underpinning this growth are trends such as plant-based eating, consumer prioritization of cleaner labels, and enhanced accessibility through diversified channels, including e-commerce and modern retail formats.

Scope & Segmentation

This research provides comprehensive coverage by examining product types, flavor innovations, packaging strategies, channel dynamics, and regional differences shaping the packaged rice snacks market.

• Product Types: Puffed rice snacks, rice cakes, rice chips, rice crackers, and rice noodles.
• Flavor Profiles: Savory, spicy, and sweet products targeting varying taste preferences.
• Packaging Formats: Bulk packaging, multi-serve packs, and single-serve packs tailored for home consumption, sharing occasions, and on-the-go needs.
• Distribution Channels: Offline retail settings and online retail channels, including subscription models and digital engagement strategies.
• Regions Covered: Americas, Europe, Middle East & Africa, Asia-Pacific, including major markets such as the United States, China, India, Japan, Germany, Brazil, and more.
• Featured Companies: Agrino, Annie Chun's, Calbee, Dang Foods, IWATSUKA CONFECTIONERY, Lundberg Family Farms, PepsiCo Inc., SunRice by Ricegrowers Limited, and others.

Key Takeaways: Strategic Insights for Decision-Makers

• Consumer behavior is shifting towards healthier ingredients and transparent labeling, creating strong momentum for rice-based snack manufacturers that align offerings accordingly.
• Sustainability concerns are prompting brands to adopt compostable packaging and ethical sourcing, responding to demand from environmentally-aware demographics and regulatory attention.
• Growth in digital retail and data analytics enables greater personalization, efficient product launches, and targeted marketing, reshaping go-to-market strategies.
• Operational agility-such as diversifying ingredient sourcing and investments in supply chain visibility-has become imperative for maintaining competitiveness amid price volatility and logistical risks.
• Segmenting products by flavor, packaging, and channel helps capture distinct consumer cohorts, optimizing product development and promotional investments.
• Strategic partnerships between global players and regional specialists enable adaptation to local tastes, expedite innovation cycles, and broaden distribution networks.

Tariff Impact: Navigating Regulatory Shifts

New United States tariffs on imported rice raw materials in 2025 introduced cost pressures throughout the value chain. Manufacturers increased domestic sourcing, renegotiated contracts, and refined procurement strategies. Retailers adapted pricing, with premium and specialty brands maintaining margins through value-driven positioning, while mass-market operators engaged in cost-reduction and promotional initiatives. Industry associations remain proactive in advocating for balanced trade policies to safeguard sectoral interests.

Methodology & Data Sources

This report employs a rigorous blend of primary and secondary research. In-depth interviews with industry executives, product managers, and supply chain specialists complement extensive desk research across industry publications, trade statistics, and sustainability databases. Structured consumer and channel surveys provide granular insight, and analytical rigor is ensured through validation and triangulation of data.

Why This Report Matters

• Enables timely strategic planning by offering forward-looking insights on supply chains, consumer trends, and regulatory shifts in the packaged rice snacks market.
• Supports investment decisions with detailed segmentation analysis, competitive benchmarking, and regional intelligence tailored for global and local operators.
• Empowers businesses to strengthen market positioning through actionable recommendations grounded in robust data and industry expertise.

Key Attributes

Report Attribute	Details
No. of Pages	199
Forecast Period	2025-2030
Estimated Market Value (USD) in 2025	$5.48 Billion
Forecasted Market Value (USD) by 2030	$6.98 Billion
Compound Annual Growth Rate	4.9%
Regions Covered	Global

Key Topics Covered
1. Preface
2. Research Methodology
3. Executive Summary

4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Rising consumer demand for high-protein fortified rice snacks with clean-label ingredients
5.2. Growing popularity of globally inspired spice blends in gourmet rice-based snack launches
5.3. Increased adoption of sustainably sourced rice and recyclable packaging in snack lines
5.4. Development of functional rice snacks infused with prebiotics and plant-based proteins
5.5. Expansion of direct-to-consumer subscription services for customized rice snack assortments
5.6. Integration of e-commerce platforms and social media marketing driving rice snack sales
5.7. Demand surge for allergen-free and gluten-free rice crisps catering to niche dietary needs
5.8. Innovation in extrusion and air-puffing technologies to improve rice snack textures
6. Market Insights
6.1. Porter's Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025

8. Packaged Rice Snacks Market, by Product Type
8.1. Introduction
8.2. Puffed Rice Snacks
8.3. Rice Cakes
8.4. Rice Chips
8.5. Rice Crackers
8.6. Rice Noodles
9. Packaged Rice Snacks Market, by Flavor
9.1. Introduction
9.2. Savory
9.3. Spicy
9.4. Sweet
10. Packaged Rice Snacks Market, by Packaging
10.1. Introduction
10.2. Bulk Packaging
10.3. Multi-Serve Packs
10.4. Single-Serve Packs
11. Packaged Rice Snacks Market, by Distribution Channel
11.1. Introduction
11.2. Offline Retail
11.3. Online Retail
12. Americas Packaged Rice Snacks Market
12.1. Introduction
12.2. United States
12.3. Canada
12.4. Mexico
12.5. Brazil
12.6. Argentina
13. Europe, Middle East & Africa Packaged Rice Snacks Market
13.1. Introduction
13.2. United Kingdom
13.3. Germany
13.4. France
13.5. Russia
13.6. Italy
13.7. Spain
13.8. United Arab Emirates
13.9. Saudi Arabia
13.10. South Africa
13.11. Denmark
13.12. Netherlands
13.13. Qatar
13.14. Finland
13.15. Sweden
13.16. Nigeria
13.17. Egypt
13.18. Turkey
13.19. Israel
13.20. Norway
13.21. Poland
13.22. Switzerland
14. Asia-Pacific Packaged Rice Snacks Market
14.1. Introduction
14.2. China
14.3. India
14.4. Japan
14.5. Australia
14.6. South Korea
14.7. Indonesia
14.8. Thailand
14.9. Philippines
14.10. Malaysia
14.11. Singapore
14.12. New Zealand
14.13. Vietnam
14.14. Taiwan
15. Competitive Landscape
15.1. Market Share Analysis, 2024
15.2. FPNV Positioning Matrix, 2024
15.3. Competitive Analysis
The companies profiled in this Packaged Rice Snacks market report include:

• Agrino
• Annie Chun's, Inc.
• Bakali Foods
• Biscuit Holding SAS
• Calbee, Inc.
• Dang Foods Company
• Das Foodtech Pvt. Ltd.
• Element Snacks Inc.
• Hunter Foods LLC
• IWATSUKA CONFECTIONERY CO.,LTD.
• Kameda Seika Co., Ltd.
• Kanom Sakol Co., Ltd.
• Kellanova by Mars Incorporated
• LOTTE Corp.
• Lundberg Family Farms
• Mochikichi Co.,Ltd.
• Namchow Group
• Nature's Path Foods, Inc.
• Nissin Foods Holdings Co., Ltd.
• Nongshim Co., Ltd.
• ORION CORP
• PepsiCo Inc.
• Popchips by MADON PURE FOODS PVT LTD
• Promina by PT INDOFOOD SUKSES MAKMUR Tbk
• RACIO, s.r.o.
• Riceworks by Wholesome Goodness, LLC
• SanoRice Holding BV
• SunRice by Ricegrowers Limited
• Swees Plant Based Foods Co., Ltd.
• Thai-Nichi Industries Company Limited
• Umeya Inc.
• Urmatt Ltd.
• Vital Health Foods
• WANT WANT Holdings Ltd.
• Wide Faith Foods Co Ltd.

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

• Packaged Rice Snacks Market

CONTACT: CONTACT: Laura Wood,Senior Press Manager ... For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

MENAFN12092025004107003653ID1110052536