Starglow, THE FIRST GLOW Artist Recruitment Begins

RedSlippers, a data-driven entertainment tech startup, has launched the first artist discovery project through its fandom platform, StarGlow.

This global audition aims to find artists who will grow through the support and participation of fans. From rookie trainees to already active artists, anyone can apply.

StarGlow pursues a structure where fan engagement directly fuels an artist's growth. Artists gain greater exposure, while fandoms receive more rewards. Participation through SNS activity, promotional posts, reviews, and enjoying artist content contributes to global reach-creating a shared journey of growth between artists and fans. Within just three months of its launch, StarGlow has already secured 200,000 users, proving its strong growth potential.

Selected artists will receive production support averaging 400,000 USD and up to 800,000 USD, which can be freely allocated to albums, music videos, marketing, tours, and more. They will also benefit from promotional infrastructure and touring partnerships across 13 countries, along with guaranteed opportunities for debut showcases and solo concerts, enabling them to fully focus on their music.

Additionally, leveraging Korea's largest artist evaluation database and extensive user participation data, RedSlippers will provide tailored growth roadmaps for each participating artist. Beyond simple funding, StarGlow offers data-driven strategies, ensuring real and sustainable growth-marking a key point of differentiation.

CEO Daniel Seonghwan LEE of RedSlippers stated,“Our goal is to help talented artists focus solely on their music, while we take care of production, distribution, and global expansion. We hope the StarGlow audition becomes a meaningful opportunity where new artists and fandoms grow together.”

StarGlow SNS

Application Page

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