Top Five Trends Shaping The Alcoholic Drinks Market In 2025

(MENAFN- GlobeNewsWire - Nasdaq) Opportunities in the alcohol market arise from emerging geographies, innovative products, and lifestyle shifts. Growth is driven by new product developments, packaging innovations, and strategic distribution. Identifying buzz categories, white spaces, and adapting to economic influences are key to overcoming market challenges.

Dublin, Sept. 10, 2025 (GLOBE NEWSWIRE) -- The "Top Five Trends in Alcoholic Drinks" report has been added to ResearchAndMarkets's offering.

The alcohol industry remains on the defensive, facing a perfect storm of cyclical macroeconomic upheaval and structural lifestyle shifts. Which are the key trends deciphering that predicament and offering a pathway to growth against the gloom?
The Top Five Trends in Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Key Report Findings

Structural and cyclical: A perfect storm

• From structural lifestyle shifts to cyclical macroeconomic headwinds, risks will remain skewed to the downside in the short to medium term.

Moderation's intoxicating potential

• As sober curiosity gains further traction, consumption rates and occasions remain under pressure. However, non-alcoholic adult beverages are witnessing skyrocketing performances and are becoming embedded in drinking rituals.

RTDs shapeshift yet again

• As the hard seltzer wave fades away, spirit-based, wine-based and non-alcoholic RTDs are coming under the spotlight, spearheading innovation and reconnecting with brand promiscuous younger demographics.

Localisation gains traction

• Domestic production is rising as an answer to a fragmented and polarised world that is increasingly turning inwards. Mirroring overarching deglobalisation trends, going local could be an answer to markets beset by tariffs, barriers and trade disputes, while capitalising on a renewed sense of national pride.

An antidote to a polarised, fragmented world

• As neoprohibitionist rhetoric gains traction, the industry will need to be vocal about its role as a pillar of community and, ultimately, bringing people together against the backdrop of creeping isolationism.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

• Introduction
  • Expert's view of alcoholic drinks in 2024
  • Key findings
  • Finding opportunity against a sobering backdrop
  • Top five trends in alcoholic drinks
  • Top five trends uncovered
• From polycrisis to permacrisis?
  • Cyclical or structural?
  • Guinness: a stout pushback against stagnation and sobering headwinds
  • Inherent resilience against the tides of crisis
• From internationalisation to a domestic focus
  • Deglobalisation in action?
  • Single malt evolving beyond its Scotch roots
  • Going local: navigating a post-globalisation world
• Downsizing: a cocktail of affordable indulgence and moderation
  • Smaller answers to big questions
  • Patron El Alto mini: small solution to bigger problems?
  • Smaller sizes: An answer to bigger problems?
• Sober curiosity, "zebra striping" and functionality
  • An intoxicatingly sober future
  • Curiously experimental: "It's not a beer, it's a boost"
  • The intoxicating appeal of sobriety
• Ready to dominate: RTDs back in the spotlight
  • RTDs: Back under the spotlight
  • Surfing the spirit-based RTD wave: Surfside
  • RTDs are dead, long live RTDs
• Conclusion
  • Future implications
  • Opportunities for growth

For more information about this report visit

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