Wellbeing Nutrition Puts Spotlight On Nutrient Absorption With New Campaign For Slow Release Supplements
(MENAFN- ForPressRelease)
New Delhi, India, September 3rd, 2025: Wellbeing Nutrition, one of India's leading health and wellness brands, has launched its latest consumer awareness campaign, Slow Release Supplements: Designed for Better Absorption. The campaign aims to raise awareness on the science of nutrient absorption and why it is the real measure of supplement effectiveness.
With rising consumer demand for Magnesium, Omega, and Multivitamin supplements driven by lifestyle-related stress, poor sleep quality, and increasing heart health concerns, the market is witnessing a clear shift toward clinically validated nutrition. While awareness around these categories has grown significantly in recent years, the larger conversation on supplement efficacy has primarily overlooked one critical factor: absorption.
With its 'Slow Range,' Wellbeing Nutrition addresses this gap through innovations including sustained-release and liposomal technology. Our innovations enable nutrients to be released gradually and absorb better.
The portfolio features clinically formulated products such as Triple Magnesium Complex, Ultra Strength Magnesium+, 4x Strength Omega 3 Fish Oil, Probiotics and Daily Multivitamins. The Slow range has delivered 45% growth, with Magnesium accounting for over one-third of sales. The strong consumer response underscores a broader movement toward science-backed, absorption-led supplementation that delivers measurable health outcomes.
Speaking on the campaign, Saurabh Kapoor, Co-founder, Wellbeing Nutrition, said: "In today's market, supplements are often evaluated by the ingredients they list. However, science has consistently shown that it is absorption, not mere consumption, that determines real impact. Recognizing this early, we were among the first in India to introduce Slow release supplements in 2022, foreseeing the gap in effective supplementation. Our vision has always been to move beyond labels and deliver clinically validated formulations that work in harmony with the body, ensuring sustained results and long-term wellbeing."
Adding to this, Varun Kandhari, Chief Marketing & Growth Officer, said: "Indian consumers are becoming more aware and informed, over 60% now want proof of performance, not just promises. When we engage with them, it is clear that India is ready to embrace the future of supplementation, one built on science, transparency, and measurable outcomes. With magnesium and omega playing an increasingly vital role in managing stress, sleep, and heart health, this campaign focuses on building awareness around absorption science. Our aim is to empower consumers to move beyond noise, recognize clinically validated solutions, and make choices that truly enhance their wellbeing."
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations to simplify the science of absorption and reinforce Wellbeing Nutrition's position as a pioneer in clean, science-backed, clinically proven wellness solutions. The Slow Range and other Wellbeing Nutrition products are available across leading platforms including Amazon, Blinkit, Flipkart, Nykaa and offline retail stores nationwide.
About Wellbeing Nutrition:
Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder 2021, Wellbeing Nutrition is a leading nutraceutical company dedicated to transforming your health. Wellbeing Nutrition strives to be consumers' lifelong partners in the pursuit of their holistic wellbeing with artfully curated and scientifically backed products. It offers a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, stress, immunity, vitamins, and more. Each product is curated from the finest natural sources globally, ensuring precision and effectiveness.
Wellbeing Nutrition champions the science of living well by combining consumer insights, aesthetic value, and product innovation. The science of their products is backed by rigorous research, high-quality ingredients, and clinical studies to ensure transformative results. Hence, they focus on living well, addressing physical, mental, emotional, and social health to provide comprehensive wellness solutions. With a mission to provide high-quality, transparent, and sustainable nutrition solutions, Wellbeing Nutrition is redefining how people consume their nutrition and promoting the art and science of living well. The company has raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.
With rising consumer demand for Magnesium, Omega, and Multivitamin supplements driven by lifestyle-related stress, poor sleep quality, and increasing heart health concerns, the market is witnessing a clear shift toward clinically validated nutrition. While awareness around these categories has grown significantly in recent years, the larger conversation on supplement efficacy has primarily overlooked one critical factor: absorption.
With its 'Slow Range,' Wellbeing Nutrition addresses this gap through innovations including sustained-release and liposomal technology. Our innovations enable nutrients to be released gradually and absorb better.
The portfolio features clinically formulated products such as Triple Magnesium Complex, Ultra Strength Magnesium+, 4x Strength Omega 3 Fish Oil, Probiotics and Daily Multivitamins. The Slow range has delivered 45% growth, with Magnesium accounting for over one-third of sales. The strong consumer response underscores a broader movement toward science-backed, absorption-led supplementation that delivers measurable health outcomes.
Speaking on the campaign, Saurabh Kapoor, Co-founder, Wellbeing Nutrition, said: "In today's market, supplements are often evaluated by the ingredients they list. However, science has consistently shown that it is absorption, not mere consumption, that determines real impact. Recognizing this early, we were among the first in India to introduce Slow release supplements in 2022, foreseeing the gap in effective supplementation. Our vision has always been to move beyond labels and deliver clinically validated formulations that work in harmony with the body, ensuring sustained results and long-term wellbeing."
Adding to this, Varun Kandhari, Chief Marketing & Growth Officer, said: "Indian consumers are becoming more aware and informed, over 60% now want proof of performance, not just promises. When we engage with them, it is clear that India is ready to embrace the future of supplementation, one built on science, transparency, and measurable outcomes. With magnesium and omega playing an increasingly vital role in managing stress, sleep, and heart health, this campaign focuses on building awareness around absorption science. Our aim is to empower consumers to move beyond noise, recognize clinically validated solutions, and make choices that truly enhance their wellbeing."
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations to simplify the science of absorption and reinforce Wellbeing Nutrition's position as a pioneer in clean, science-backed, clinically proven wellness solutions. The Slow Range and other Wellbeing Nutrition products are available across leading platforms including Amazon, Blinkit, Flipkart, Nykaa and offline retail stores nationwide.
About Wellbeing Nutrition:
Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder 2021, Wellbeing Nutrition is a leading nutraceutical company dedicated to transforming your health. Wellbeing Nutrition strives to be consumers' lifelong partners in the pursuit of their holistic wellbeing with artfully curated and scientifically backed products. It offers a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, stress, immunity, vitamins, and more. Each product is curated from the finest natural sources globally, ensuring precision and effectiveness.
Wellbeing Nutrition champions the science of living well by combining consumer insights, aesthetic value, and product innovation. The science of their products is backed by rigorous research, high-quality ingredients, and clinical studies to ensure transformative results. Hence, they focus on living well, addressing physical, mental, emotional, and social health to provide comprehensive wellness solutions. With a mission to provide high-quality, transparent, and sustainable nutrition solutions, Wellbeing Nutrition is redefining how people consume their nutrition and promoting the art and science of living well. The company has raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.
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