Canon Expands Market Presence In Tanzania With Print Pack Sign Expo 2025 Showcase

• Canon showcased innovative printing solutions at the Print Pack Sign Expo 2025 in Tanzania, highlighting its commitment to enhancing customer experience and market penetration in East Africa through strategic collaboration.
• The exhibition featured specialised zones featuring Canon's advanced technologies, including the imagePRESS V1000 for commercial print, the imagePROGRAF TM255 & TC20 for CAD & GIS industry, and the Colorado and Arizona applications for interior décor, demonstrating their versatility across various applications.

Canon Central North Africa (CCNA) ( ) unveiled its latest commercial printing technologies at the Print Pack Sign Expo 2025 in Dar es Salaam, responding to rising demand in Tanzania's fast-growing print and packaging industry. The country's expanding consumer goods and infrastructure sectors are driving a need for more advanced printing capabilities. Canon's presence at the Expo indicated a strategic move to support local businesses with scalable solutions for packaging, signage, CAD, GIS, and interior décor.

The company's exhibit featured three experiential innovation zones, each offering visitors an immersive journey through cutting-edge solutions backed by live product demonstrations and on-site expertise.

Tanzania's print market is undergoing significant growth. According to 6Wresearch ( ), the broader printing sector is projected to grow at a compound annual growth rate (CAGR) of 5.9% between 2025 and 2031, driven by increasing demand for promotional materials, packaging, and educational books. Commercial printing remains dominant, with steady expansion in brochures, flyers, and marketing collateral.

Meanwhile, Tanzania's interior décor segment ( ) especially textiles and homeware is projected to reach US $63 million in ecommerce revenue by 2025 and grow at a CAGR of 13.4% through 2029. This indicates strong opportunities for locally produced high-quality print and décor solutions. In this context, Canon's presence in Dar es Salaam was not just symbolic; it was a deliberate strategic move.

“Our participation at Print Pack Sign Expo marks a significant step in bringing Canon's latest technology closer to Tanzanian customers,” said Amine Djouahra, B2B Business Unit Director, Canon Central & North Africa.“We are committed to empowering local businesses with innovative, reliable print solutions that help them compete on a global scale.”

As visitors entered the Canon exhibit, they were welcomed into the Commercial Print Zone , where the Canon imagePRESS V1000 ( ) took center stage. The imagePRESS V1000 delivers sharp, high-quality colour and can print on a wide range of materials and finishes, including matte and embossed. It's designed to meet the needs of Tanzanian packaging companies ( ) that are keeping pace with the fast-growing consumer goods market. With digital workflows and robust automation, it delivers both speed and consistent quality, two critical needs in local packaging.

In the CAD & GIS Print Zone , guests experienced Canon's large-format imagePROGRAF TM255 ( ) and imagePROGRAF TC-20 ( ) printers. These machines offer vibrant, high-speed output designed for CAD & GIS drawings, banners, signage, booklets, and brochures. As Tanzania's commercial printing industry transitions ( ) from traditional offset methods, these inkjet solutions offer the scalability and cost-efficiency local businesses need to grow alongside evolving marketing demands.

In the Interior Décor Zone , Canon highlighted the Colorado ( ) and Arizona ( ) series. The Colorado printer, with its UVgel technology, produces durable, high-resolution prints ideal for décor, wall graphics, and technical drawings. The Arizona flatbed printer is built for rigid substrates, including wood, acrylic, and glass, enabling customized décor applications. These solutions arrive at a crucial moment: Tanzania's textiles and home décor market is expanding rapidly ( ), fueled by urbanization, rising incomes, and consumers' desire for sustainable, artisan-quality products, with renewed emphasis on e-commerce and retail channels.

Canon specialists walked attendees through live demos at each zone, showing real print samples like envelopes, booklets, brochures, packaging, door hangers, and labels. Visitors got a hands-on look at how Canon's technology performs across different business needs.

Canon's participation in the Expo went beyond displaying new technology. It reflected a broader commitment to the Tanzanian market. By connecting directly with local partners and customers, the company aims to strengthen its support network, offer hands-on training, and improve service delivery across the region.

Close proximity to end-users will enable quicker turnaround, stronger customer relationships, and tailored solutions for businesses and consumers.“Canon is more than a solution provider, we aspire to be a strategic partner, providing technologies that drive efficiency, elevate quality standards, and open new creative possibilities for Tanzanian businesses.” added Amine Djouahra .

The event presented a unique opportunity for Tanzanian businesses to experience first-hand how Canon's technology and expertise can help them thrive in the evolving print landscape.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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  Canon showcased innovative printing solutions at the Print Pack Sign Expo 2025 in Tanzania

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About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( ) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon's corporate philosophy is Kyosei ( ) – 'living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

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