Louise Grimmer

(MENAFN- The Conversation) Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania Profile Articles Activity

Louise researches local shopping precincts, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. Her other research interests are supermarket and department store retailing, thrift and sustainable shopping, tourism and retailing, issues management and crisis communications in the context of the retail industry, and how the digital economy is transforming traditional modes of shopping.

Louise is a Member and Certified Practising Marketer (CPM) of the Australian Marketing Institute, the American Marketing Association, the International Place Branding Association and Mainstreet Australia. She hosts the retail podcast 'Shopology', has worked as a national radio presenter for the ABC, and writes the 'Retail Therapy' column for TasWeekend in The Mercury newspaper. Louise has also worked as the weekend newsreader for Australian Radio Network, and runs the retail consultancy 'Shopology' ().

In 2021 she was awarded a Fulbright Scholarship and Senior Fellow status with the Institute of Place Management in the UK.

In her spare time, she is owner of a 'pre-loved wares and wears' shop - Encore Store - in North Hobart, Tasmania.

Louise is regularly sought out for expert comment by local, national and international media outlets and she has published in leading academic journals including Journal of Retailing and Consumer Services, Annals of Tourism Research, Journal of Small Business Management, Journal of Business Venturing Insights, Journal of Consumer Behaviour, International Journal of Retail and Distribution Management, and Asia Pacific Journal of Marketing and Logistics.

Experience

• 2024–present Associate Professor of Marketing, University of Tasmania
• 2019–2024 Senior Lecturer in Marketing, University of Tasmania
• 2017–2019 Lecturer in Marketing, University of Tasmania

Education

• 2015 University of Tasmania, PhD
• 2010 Deakin University, MA (Communication)
• 1991 University of South Australia, GradDipBus
• 1990 University of Adelaide, BA

Professional Memberships

• American Marketing Association (AMA)
• Australian Marketing Institute (AMI)
• Institute of Place Management (IPM)
• International Place Branding Association (IPBA)
• Mainstreet Australia

Research Areas

• Marketing (1505)
• Marketing Communications (150502)
• Marketing Management (Incl. Strategy And Customer Relations) (150503)

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