South Korea Wine Market Size, Trends, Growth & Demand Forecast 2025-2033

(MENAFN- IMARC Group) South Korea Wine Market Size was valued at USD 9,683.51 Million in 2024 and is projected to reach USD 13,257.43 Million by 2033, growing at a CAGR of 3.6% from 2025-2033. This growth is fueled by the rising popularity of Western dining culture, increased disposable income, changing lifestyle preferences, and growing consumer interest in premium and imported wines.

Key Highlights

✔️ Surge in demand for red, white, and sparkling wines among millennials and young professionals

✔️ Expanding e-commerce platforms for alcohol delivery and digital wine subscriptions

✔️ Growth in wine imports, especially from France, Chile, Italy, and the U.S.

✔️ Increasing influence of wine culture through media, food pairings, and wine education

✔️ Shift toward organic, biodynamic, and low-sugar wines among health-conscious consumers

✔️ Competitive landscape includes key players such as Lotte Liquor, HiteJinro, Wine & More, and GS Retail

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How Is AI Transforming the South Korea Wine Market?

AI is playing a critical role in modernizing the wine industry-from personalized recommendations to optimized supply chains.

. AI-powered recommendation engines help consumers select wines based on taste preferences, food pairings, and past purchases

. Predictive analytics improve inventory management and reduce spoilage in wine retailing

. Virtual sommeliers and wine apps use AI to educate consumers and enhance discovery

. AI-driven logistics ensure optimal temperature and handling during distribution of premium wines

Key Market Trends and Drivers

. Rising Wine Consumption Among Women and Millennials: Changing preferences and lifestyle shifts are leading to increased wine consumption in younger and female demographics

. Boom in Wine Subscription Services: Digital platforms are offering curated monthly wine boxes tailored to Korean palates

. Wine as a Lifestyle Statement: Wine is increasingly viewed as a symbol of sophistication and social status

. Growing Interest in Wine Tourism: Regional events, tastings, and vineyard experiences are increasing domestic exposure to wine

. Low-Alcohol and Functional Wines Gaining Traction: Korean consumers are embracing wellness-friendly wine options

South Korea Wine Market Market Segmentation

Analysis by Product Type:

• Still Wine
• Sparkling Wine
• Fortified Wine and Vermouth

Analysis by Color:

• Red Wine
• Rose Wine
• White Wine

Analysis by Distribution Channel:

• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others
• On-Trade

Regional Analysis:

• Seoul Capital Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central Region)
• Others

Latest Industry Developments

. June 2025: Lotte Liquor announced a partnership with a French winery to distribute exclusive Bordeaux wines in South Korea.

. February 2025: Wine & More expanded its retail footprint with 12 new stores focused on premium imported wines.

. October 2024: GS Retail launched an AI-based mobile app to recommend wines based on meals and moods.

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IMARC's information products include major market, scientific, economic, and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company's expertise.

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