Goody Announces World-Class Gymnast Laurie Hernandez As Brand Ambassador

Laurie brings her vibrant and bubbly personality and versatility to the Goody brand, aligning perfectly with the brand's commitment to empowering individuals to embrace their hair and experiment with personal style. Laurie is outspoken about her journey with her curly hair and an authentic fan of the products, which offer 'ouchless' solutions that avoid harming your locks. From hair ties to scrunchies, bobby pins, and more, Goody has been the leader in hair accessories people trust for over a century, from the world's largest athletic stage to your everyday styling.

"My curly hair is a big part of who I am! I love trying new hair accessories and have so much fun styling it, which is why I am so excited to partner with Goody as their official Brand Ambassador. Being a gymnast & often appearing in front of cameras requires me to have focus and flawless delivery, and I need hair tools that I can trust in the toughest tests," says Laurie Hernandez. "I can't wait to share my favorite looks and the products that I can't live without to inspire other girls with curly hair to embrace their natural beauty."

Laurie will be supporting all the existing collections from the Goody brand as well as their newest launch, Goody Sport. Goody Sport brings a new durability to hair accessories and stands the test of your hardest workouts. Whether you're flipping through the air, running or jumping to beat your personal record, or sticking to your weekly workout, the Platinum Performance technology ensures elite hold.

"We are proud to be the brand that our consumers trust for their hair, and to be able to give them products that will maintain the health of their hair and scalp as well. We are constantly looking to partner with talent who are not afraid to take risks and show off their personality," says Doug Gillespie, Chief Executive Officer. "With a natural affinity for beauty and a showcase of her confidence, Laurie Hernandez embodies the essence of what Goody stands for: empowerment, confidence, and authenticity. We are very excited to welcome her to the Goody family and look forward to reaching new heights and inspiring a broader audience together."

Goody products, and the new Goody Sport collection, are available online at amazon and in mass retailers nationwide including Target, CVS, & Walmart. Follow us on Instagram @goodyhair

About Beauty by Imagination:
At Beauty by Imagination (BBI), we are driven by passion, curiosity, and a relentless pursuit of innovation. With a rich legacy of iconic, founder-led hair brands such as Goody, Wet Brush, Ouidad, Bio Ionic, and CURLS, we are more than just products-we are a global community of dreamers and creators dedicated to making beauty accessible to all. From pioneering styling tools to groundbreaking haircare solutions, BBI continues to empower confidence and joy, ensuring that every hair moment is a step toward healthy, beautiful hair.

About Goody:
Goody is the affordable, on-trend hair accessory and brush brand that delivers quality value solutions for every type of hair needs. Since the brand's founding in 1907, Goody has been the leader in 'ouchless' hair accessories, allowing you to freely experiment and express your personal style without worry about harm to your hair.

SOURCE Beauty by Imagination

MENAFN06082025003732001241ID1109893428