Virtual Fitness Market Size To Hit USD 315.76 Billion By 2033 With A 29.15% CAGR

The virtual fitness market is experiencing rapid growth, driven by rapid tech adoption and connectivity, growing health awareness and lifestyle change, and rising support from businesses and governments. According to IMARC Group's latest research publication, “Virtual Fitness Market Size, Share, Trends and Forecast by Session Type, Streaming Type, Device Type, Revenue Model, End User, and Region, 2025-2033”, the global virtual fitness market size was valued at USD 28.41 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 315.76 Billion by 2033, exhibiting a CAGR of 29.15% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Claim Your Free“Virtual Fitness Market” Insights Sample PDF

Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Virtual Fitness Market

• Rapid Tech Adoption and Connectivity

There's been a surge in smartphone and internet use worldwide, letting people join fitness classes or use apps no matter where they live. Nearly 455 million smartwatch users now track workouts and get real-time feedback, helping users stay motivated. High-speed connections aren't just a convenience-they're the backbone for delivering immersive features like live-streamed classes, AI-powered challenges, and even VR workouts. This tech momentum means barriers like distance, time, and the cost of physical gyms are dropping fast, making virtual fitness more accessible than ever.

• Growing Health Awareness and Lifestyle Change

People everywhere are more focused on staying healthy to avoid chronic conditions, boost mental well-being, and live better overall. Virtual fitness platforms have caught on with the working population and busy parents, giving them the freedom to exercise anytime at home or work. For example, cardiovascular disease is still a major global issue, so easy-to-access training helps individuals establish regular routines. Companies even incentivize wellness through digital platforms as part of their benefits, while governments offer grants and funding for community health initiatives-making wellness a priority across the board.

• Rising Support from Businesses and Governments

Government grants and corporate wellness programs are fueling the virtual fitness boom. In the U.S., the Small Business Administration and local agencies offer grants for gyms to grow their digital services, install high-tech gear, or fund programs that make workouts accessible for older adults or underserved groups. Tech-forward businesses are also partnering with fitness platforms to offer subsidized classes for employees. These efforts create opportunities for trainers and entrepreneurs while ensuring fitness resources reach more people-including kids in schools through funded physical education apps and live online yoga sessions backed by ministries.

Key Trends in the Virtual Fitness Market

• AI-Powered Personalization and Gamification

AI and smart tech are now tailoring workouts with data-driven recommendations, offering personalized routines, tracking heart rates, and providing instant feedback. Gamification elements-such as leaderboards, achievements, and interactive challenges-keep workouts fresh and engaging, encouraging consistent participation. Companies like Les Mills and FitXR are pushing the envelope by integrating AI features and creating immersive experiences that adapt to a user's progress, increasing motivation and retention across age groups.

• Hybrid Fitness Experiences and Group Sessions

Gyms are increasingly merging in-person and virtual offerings, blurring the lines between digital and brick-and-mortar experiences. Live-streamed group classes, on-demand content, and personalized training programs are helping gyms retain members who crave both flexibility and community. The group workout format now dominates virtual session revenue in regions like India, while solo-focused apps are developing rapidly. This trend empowers people to choose how and where they exercise, all while building stronger online communities through real-time interaction and group accountability.

• Immersive Technologies-VR, AR, and Wearables

Virtual and augmented reality are transforming how users experience fitness-think virtual boxing with projection feedback or VR dance programs with holographic instructors. Brands like Les Mills are even launching VR fitness games, while FitXR offers gamified mixed reality workouts. Wearable devices seamlessly integrate with apps, providing biometric insights for better tracking and progress evaluation. The result? More immersive, motivating, and enjoyable sessions that keep users excited to return for the next workout.

Leading Companies Operating in the Virtual Fitness Industry:

• Econofitness
• Fitness On Demand
• Les Mills International Ltd.
• Mindbody Inc.
• Move Technologies Group Ltd.
• Nexercise Inc.
• Peloton Interactive Inc.
• Viva Leisure Limited
• VIXY BV
• Wellbeats Inc. (LifeSpeak (USA) Inc.)
• Wexer Virtual Limited

Virtual Fitness Market Report Segmentation:

By Session Type:

• Group
• Solo

Group sessions dominate the virtual fitness market with a 59.8% share in 2024, fostering community and motivation through interactive and gamified experiences.

By Streaming Type:

• Live
• On-Demand

On-demand fitness leads with a 54.7% market share in 2024, providing flexibility and convenience through a wide range of classes available anytime, supported by AI and ML technologies.

By Device Type:

• Smart TV
• Smartphones
• Laptops and Desktops
• Tablets

Smartphones hold a 32.7% share in 2024 as the preferred device for virtual fitness, offering portability, diverse formats, and enhanced streaming quality through technological advancements.

By Revenue Model:

• Subscription
• Advertisement
• Hybrid

Subscription-based models are crucial in the virtual fitness market, delivering unlimited access to varied content and personalized plans, ensuring predictable revenue streams for providers.

By End User:

• Professional Gyms
• Sports Institutes
• Defense Institutes
• Educational Institutions
• Corporate Institutions
• Individuals
• Others

Professional gyms capture a 34.3% share in 2024, leveraging virtual fitness to expand offerings and enhance flexibility for users through hybrid models that integrate in-person and digital experiences.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America leads the virtual fitness market with a 39.8% share in 2024, driven by advanced technology, high consumer awareness, and a strong health-focused culture.

Research Methodology:

The report employs a comprehensive research methodology , combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability .

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales[@]imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302

MENAFN31072025004122016232ID1109866258