Saudi Sweets Brand Aims To Break Into Brazil

(MENAFN- Brazil-Arab News Agency (ANBA)) São Paulo – From a table covered with boxes and more boxes of visually stunning sweets and chocolates on display at the Hotel Unique in São Paulo, Omar Saadeddin explained that the company Saadeddin selects the best raw materials from around the world and combines them into a single product. This was how he presented, during a B2B event with Brazilians on Tuesday (15), what he came to Brazil to sell.

Omar is the chairman of the board of the Saudi company Saadeddin, and together with the company's export manager, Muhammad Al-Omari, took part in a B2B event held in São Paulo by the Saudi Export Development Authority. The event is part of a mission organized by Saudi Exports to Brazil, which included a delegation of Saudi companies.

Saadeddin's products attracted attention at the event

Saadeddin produces Arabic sweets, chocolates, cakes, ice creams, ice cream cakes, macarons, cheesecakes, and many other delicacies, such as coffee, tea, and nuts, and it also operates in other sectors. With a long history, the group was founded in 1976 and holds a prominent position in the premium halal sweets and chocolates market, with halal meaning fit for Muslim consumption.

The company has more than 150 stores in Saudi Arabia and is present in countries such as the United States, Oman, Canada, Qatar, Brunei, Kenya, Bahrain, and South Africa, and is also expanding into Zambia, China, Europe, and the United Arab Emirates, according to released material. The company has its own stores and operates through franchises. Its participation in the B2B event in São Paulo marks its first foray into the Brazilian market.

“Brazil is a large country with many opportunities,” Omar told ANBA during the B2B event, citing the size of the Brazilian population and the people's receptiveness. He believes that franchising is the best way to establish the brand in Brazil. Saadeddin attracted a lot of interest from Brazilian participants during the event at the Hotel Unique.

Read on:
Saudis on a trade mission to Brazil
Saudis have B2B day with Brazilians

Translated by Guilherme Miranda

Isaura Daniel/ANBAIsaura Daniel/ANBA

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