Tuesday, 02 January 2024 12:17 GMT

Shapoorji Pallonji Unveils Dubai Residential Flagship


(MENAFN- The Arabian Post)

Shapoorji Pallonji has inaugurated its maiden international residential project, Imperial Avenue, in Downtown Dubai, solidifying its presence in the competitive global luxury real estate market. The completion of the 45-storey tower, a prominent addition to Dubai's skyline, signals the formal entry of the 158-year-old construction conglomerate into the high-end overseas property development sector.

With the Building Completion Certificate granted by Dubai's Real Estate Regulatory Authority, the company has commenced homeowner walkthroughs and handovers, marking the transition from development to occupancy. The milestone project stands at the heart of Dubai's bustling downtown corridor, flanked by the iconic Burj Khalifa and the Dubai Canal, and has been positioned as a flagship offering in Shapoorji Pallonji's expanding international real estate portfolio.

Imperial Avenue combines architectural ambition with opulence and sustainability. The structure rises to 45 levels, offering a mix of one to five-bedroom apartments and exclusive penthouses. Its 10,000 square foot grand entrance lobby sets the tone for the overall aesthetic-modern, elegant, and designed to global standards. A defining element of the project is its integration of eco-conscious technology, featuring solar energy panels and a grey water recycling system aimed at reducing the building's environmental footprint.

Beyond sustainability, the development delivers amenities on par with international luxury benchmarks. Residents will have access to infinity pools with cityscape views, a fully equipped fitness centre, indoor and outdoor recreational zones, and high-end concierge services. The interiors are marked by premium finishes and expansive layouts, tailored to appeal to affluent global buyers as well as Gulf-based investors seeking long-term value in Dubai's resilient real estate sector.

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This debut is not just a statement of global intent but also a timely move in light of Dubai's property market momentum. The emirate has witnessed sustained demand across the luxury segment, supported by strategic visa reforms, steady economic performance, and a diversified buyer base spanning Europe, the Middle East, and Asia. The launch of Imperial Avenue reinforces confidence in off-plan and high-rise residential projects, particularly those located within the central business and lifestyle zones of Dubai.

Shapoorji Pallonji's foray into the UAE residential market also reflects a broader trend of legacy infrastructure and construction firms diversifying into property development beyond national borders. Having built some of the subcontinent's most iconic structures and holding a deep legacy in infrastructure, the group now joins a growing cohort of Asian developers setting their sights on the Gulf.

The execution of Imperial Avenue comes amid a larger pivot within Shapoorji Pallonji's business strategy, which has focused on restructuring core operations and expanding its real estate footprint in overseas markets. Dubai was identified as a strategic first choice for its investor-friendly regulatory landscape, strong construction ecosystem, and status as a global hub.

This development's delivery, in line with the projected timeline and in compliance with regulatory mandates, also underscores the group's project management capabilities in a region with exacting standards and competitive timelines. Homeowners who invested in the project during its pre-construction and early launch phases are now undergoing scheduled inspections as part of the final handover process.

Industry analysts have noted that Imperial Avenue's market entry could further catalyse interest from South Asian buyers looking for luxury residences abroad, especially in markets that offer both lifestyle advantages and long-term returns. With Dubai continuing to see upward pressure on luxury apartment prices, projects like Imperial Avenue are poised to draw both end-users and yield-focused investors.

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While this is the group's first major residential delivery outside its home country, its leadership has indicated that Imperial Avenue is part of a larger vision for international expansion. There are plans underway to explore residential and mixed-use developments in other Gulf Cooperation Council states, as well as in select cities across Southeast Asia and Africa, where urbanisation and demand for high-quality housing are on the rise.

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The Arabian Post

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