City Of Lakeland Selects RMA To Revitalize Midtown CRA With Comprehensive Redevelopment Plan Update

(MENAFN- Send2Press Newswire) POMPANO BEACH, Fla., July 8, 2025 (SEND2PRESS NEWSWIRE) - RMA () a leading economic development firm, has been awarded a contract by the City of Lakeland to spearhead the strategic modification of the Lakeland Community Redevelopment Agency (CRA) Midtown District Redevelopment Plan. This initiative will encompass a thorough analysis of existing conditions, the implementation of performance measures, and the establishment of updated goals and objectives.

Photo caption: The recently revitalized Mass Market, on the anchors of the Midtown CRA.

“RMA is honored to partner with the City of Lakeland on this transformative project within their largest CRA District,” stated Christopher Brown, RMA Principal.“We are committed to enhancing the quality of life and fostering seamless connectivity within the Midtown community. Our planning will prioritize purposeful development and stimulate strategic economic growth, thereby attracting private investment and the creation of jobs for Lakeland's residents.”

The Midtown CRA, spanning a substantial 4,463 acres, extends from the intown bypass (Bartow Road) to Interstate-4. This expansive area is anchored by the prominent Medical District, the iconic Joker Marchant Stadium, and the recently revitalized Mass Market. Encompassing over 27 diverse neighborhoods with many active neighborhood associations, Midtown represents a significant opportunity for strategic redevelopment.

RMA brings extensive experience to this project, having successfully consulted with numerous cities, counties, and CRA Districts across the state. The firm specializes in developing comprehensive economic development and redevelopment plans that leverage each area's unique strengths, while driving sustainable growth and enhancing the quality of life for residents.

About RMA:

Founded in 2009 by Kim Briesemeister and Chris Brown, RMA is comprised of a phenomenal team of leading experts in economic development, real estate for governments, marketing, urban design, and financial analysis. RMA, headquartered in Pompano Beach, Florida is a highly experienced, full-service economic redevelopment consulting and management firm, specializing in revitalizing core areas and corridors for cities, counties, and special districts nationwide. The co-founders are also the authors of one of the definitive books about city redevelopment,“Reinventing Your City: 8 Steps to Turn Your City Around.”

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MEDIA CONTACT:
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News Source: RMA (Redevelopment Management Associates)

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