Swiss-Belhotel International Shaping Guest Journeys by Blending Smart Technology with Human Touch

(MENAFN- Evops-PR) 1 July 2025

As guest expectations evolve rapidly in line with advancing technology, Swiss-Belhotel International, a global hospitality group with a presence in over 20 countries, is elevating hotel experiences through innovation, human-centric technology, and purposeful design.
With 18 diverse brands under its umbrella, Swiss-Belhotel International is uniquely positioned to respond to shifting travel trends across all segments, from economy to luxury, and from city hotels to wellness resorts.
Laurent A. Voivenel, Senior Vice President, Operations & Development, EMAI; and Senior Vice President, G“oup Huma’ Resources & Talent Development at Swiss-Belhotel International, said: “In today’s world, guest expectations are no longer dictated by traditional star ratings alone but by authenticity, digital convenience, and a sense of purpose. At Swiss-Belhotel International, with a guest-first approach, we”are committed to delivering meaningful and personalised experiences at every touchpoint.”
Recent industry research indicates that over 70% of travellers now prefer digital options for check-in, service requests, and concierge functions, while 78% want their travel to positively impact the communities they visit.
Laurent stressed, “From pre-opening to operational launch, we are focused on local relevance, and digital readiness as well as sustainability. We embed technology and team culture into our pre-opening strategy to ensure a cohesive and brand-aligned guest journey from day one.”
Swiss-Belhotel International continues to invest in smart systems and AI integration to offer seamless personalisation. According to a recent Skift study, AI-driven personalisation can boost guest satisfaction by 24% and improve upsell conversions by 30%.
Swiss-Belhotel International sees adaptability as a key pillar of its succes. With guest behaviours, technology, and global conditions evolving in tandem, the group remains agile in its response.

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