Dubai: Dh5 Million Grand Prize, Luxury Cars On Offer At Summer Surprises This Year

(MENAFN- Khaleej Times)

Shoppers at this year's Dubai Summer Surprises (DSS) event will have the chance to win a grand prize of Dh5 million, luxury cars, gold coins and electronics among other prizes. The event, which will extend from June 27 to August 31 this year, will also have unique experiences, concerts and dining deals.

“This year, we have one final prize of Dh5 million which will be announced on August 31,” said said Abdalla Al Ameeri, AVP of Raffles and Retail Promotions & Strategic Alliances.“We are also partnering with Dubai Gold and Jewellery Group to give away 30 gold coins, each coin will weigh 12 grams with the icon of Modhesh on it. So every week, we'll announce three winners.”

Recommended For You Dubai announces holiday for Hijri New Year for government employees

Last year, DSS gave away a total of Dh10 million worth of gifts. This year, the total worth of prizes have been increased by 50 percent.

Stay up to date with the latest news. Follow KT on WhatsApp Channels.

Bigger and better

According to organisers, the festival which will be“bigger, bolder and better”, will also be organized in a unique way this year. For the first time in DSS history, the festival will unfold in three curated shopping seasons. From June 27 to July 17 will be the Summer Holiday Offers, followed by the Great Dubai Summer Sale.

“The Great Dubai Summer Sale is going to be, like, the main event this season,” said Mohamad Feras, AVP Retail & Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE).“It's going to be a three-week super-sales season, where retailers will provide 90 percent discount. During this event, we're giving away a Dh1 million cash prize, a luxury car and many more prizes across the full three weeks.”

This will be followed by almost three weeks of the Back to School campaign, which will give shoppers the opportunity to win several prizes including school fees and scholarships.

According to Ahmed Al Khaja, CEO of DFRE, this year's editions will be the most“and value-packed edition to date” and will offer great value.“[There are] thousands of unbeatable offers, compelling retail promotions, and endless experiences showcasing everything that makes the emirate a truly global, world-class, and diverse family destination,” he said.

Dh10 dishes

For the first time during DSS, some restaurants will offer their signature dishes for Dh10. From August 1-31, this initiative will give residents and visitors the opportunity to discover hidden gems across the city and explore various cuisines. The concept was earlier trialed during the Dubai Food Festival and was an incredible success.

Another brand-new initiative will be the DSS Gahwa Beats, which will celebrate Dubai's vibrant café culture with citywide pop-ups. Every Saturday throughout the festival, residents will be able to enjoy good music with coffee at iconic venues across the city.

The popular Dubai Summer Restaurant Week will return from July 4-13. Diners can enjoy specially priced set menus for lunch and dinner at more than 50 of the city's most-loved restaurants. These will include everything from neighbourhood favourites to renowned international spots at exceptional value.

Shift in focus

According to Suhaila Ghobash from DFRE, there has been a shift in focus in how DSS is planned.“Earlier, we only used to think of families and what they could do together,” she said.“However, now we know there are teenagers in the family. We have looked at the number of visitors who come to Dubai and we noticed that there are a lot of couples or a groups of friends who come during summer.”

She said that is why the establishment decided to widen the horizon.“We decided to expand in terms of content, promotions, offers, vacations, cool things to do like Gahwa Beats and concerts.”

There will be concerts featuring singers and performances from around the world as well as local talents to entertain visitors of the festival.

Staycations and fitness activities

During DSS, people will be able to enjoy exclusive summer offers at more than 100 hotels and 15 top attractions across the city. These include resident rates, family packages, free upgrades, added extras, and surprise perks. The DSS Entertainer's summer package will last from June 27 to August 31, unlocking over 7,500 buy-one-get-one-free (BOGO) offers for Dh195.

Mall runs and fitness activities will also be available for those who want to stay fit during summer. On June 28, there will be a run at Dubai Hills Mall, followed by Jump Start DXB–RX Run series at City Centre Mirdif and Mall of the Emirates. Football fans can enjoy and immersive Messi Experience at Dubai Festival City Mall with interactive games, photo ops, and engaging zones for all ages.

MENAFN19062025000049011007ID1109697748