North America Dietary Supplements Market Trends Analysis Report 2025-2030: Multi-Channel Strategies Propel Dietary Supplements To New Heights

(MENAFN- GlobeNewsWire - Nasdaq) The North America Dietary Supplements Market is set to grow from USD 61.79 Billion in 2024 to USD 86.65 Billion by 2030, at a CAGR of 5.80%. Driven by rising health awareness, product innovation, and expanding e-commerce, vitamins lead ingredient demand. Offline channels dominate, while online sales surge.

Dublin, June 12, 2025 (GLOBE NEWSWIRE) -- The "North America Dietary Supplements Market Size, Share & Trends Analysis Report by Ingredient, Form, Application, End-use, Type, Distribution Channel, Region, with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets.com's offering.
The North America Dietary Supplements Market was valued at USD 61.79 Billion in 2024, and is projected to reach USD 86.65 Billion by 2030, rising at a CAGR of 5.80%. The market for dietary supplements is growing due to growing awareness regarding the role of dietary preference in human health and the increasing consumer focus on overall well-being.

Large number of consumers have been focusing on embracing lifestyles and dietary preferences that assist them in leading healthy lifestyles. This has significant increased the demand for dietary supplements in the regional industry. Development of applications specific dietary supplements by the key market participants also contribute to rising adoption. Increasing availability of information regarding benefits associated with consumption of dietary supplements and ease of accessibility facilitated by the effective distribution strategies implemented by the major market participants are likely to develop noteworthy growth for this market in coming years.
Product innovation, new product developments, and the increasing adoption of novel technologies in marketing and supply chain management have facilitated this market's growth. The multi-channel distribution strategies embraced by the major companies add lucrative growth opportunities to this market. Companies are adopting new technologies and personalized strategies to address changing consumer requirements. This includes fulfilling nutritional needs through cost-effective packaging.
The retail channel remains critical to the expansion of the market, with offline outlets such as supermarkets dominating and accounting for more than half of regional sales. However, online sales are growing rapidly due to convenience and cost-effectiveness. The growing elderly demographic and increasing prevalence of chronic disorders such as obesity augment the demand for dietary supplements. Collaboration with online retailers expands strategic partnerships, while technological innovations such as microencapsulation add value while enhancing competitiveness.
North America Dietary Supplements Market Report Highlights

• Vitamins dominated the ingredients segment with more than 25.0% share in 2024 owing to the rising demand for vitamin supplements and increasing incidence of vitamin deficiencies worldwide.
• Liquids segment is expected to experience the fastest CAGR over forecast period.
• Energy & weight management accounted for the largest revenue share of North America dietary supplements market.
• Prenatal health segment is anticipated to experience fastest growth from 2025 to 2030.
• The offline distribution segment dominated the North America dietary supplements market in 2024.
• The increasing popularity of e-commerce, the adaptation of new technologies, and the cost-effectiveness of retail channels are contributing to the growth of the market.
• In February 2024, Herbalife launched the GLP-1 Nutrition Companion product line, combining food and supplement offerings. Available in the U.S. and Puerto Rico, the product line includes Classic and Vegan options that provide essential protein, fiber, vitamins, and minerals to address potential nutritional deficiencies caused by these medications.

Companies Featured

• Amway Corp.
• Glanbia PLC
• Abbott
• Bayer AG
• Pfizer Inc.
• ADM
• NU SKIN
• GSK plc.
• Bionova
• Arkopharma
• Herbalife
• Nature's Sunshine Products, Inc.

Key Attributes:

Report Attribute	Details
No. of Pages	90
Forecast Period	2024 - 2030
Estimated Market Value (USD) in 2024	$61.79 Billion
Forecasted Market Value (USD) by 2030	$86.65 Billion
Compound Annual Growth Rate	5.8%
Regions Covered	North America

Key Topics Covered:
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. North America Dietary Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. North America Dietary Supplements Market: Ingredient Estimates & Trend Analysis
5.1. North America Dietary Supplements Market Ingredient: Key Takeaways
5.2. Ingredient Movement Analysis & Market Share, 2024 & 2030
5.3. North America Dietary Supplements Market Estimates & Forecast, by Ingredient, 2018 to 2030 (USD Million)
5.3.1. Vitamins
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Botanicals
5.3.3. Minerals
5.3.4. Proteins & Amino Acids
5.3.5. Fibers & Specialty Carbohydrates
5.3.6. Omega Fatty Acids
5.3.7. Probiotics
5.3.8. Pre & Postbiotics
5.3.9. Others
Chapter 6. North America Dietary Supplements Market: Form Estimates & Trend Analysis
6.1. North America Dietary Supplements Market Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. North America Dietary Supplements Market Estimates & Forecast, by Form, 2018 to 2030 (USD Million)
6.3.1. Tablets
6.3.2. Capsules
6.3.3. Soft Gels
6.3.4. Powders
6.3.5. Gummies
6.3.6. Liquids
6.3.7. Others
Chapter 7. North America Dietary Supplements Market: Application Estimates & Trend Analysis
7.1. North America Dietary Supplements Market Application: Key Takeaways
7.2. Application Movement Analysis & Market Share, 2024 & 2030
7.3. North America Dietary Supplements Market Estimates & Forecast, by Application, 2018 to 2030 (USD Million)
7.3.1. Energy & Weight Management
7.3.2. General Health
7.3.3. Bone & Joint Health
7.3.4. Gastrointestinal Health
7.3.5. Immunity
7.3.6. Cardiac Health
7.3.7. Diabetes
7.3.8. Anti-cancer
7.3.9. Lungs Detox/Cleanse
7.3.10. Skin/Hair/Nails
7.3.11. Sexual Health
7.3.12. Brain/Mental Health
7.3.13. Insomnia
7.3.14. Menopause
7.3.15. Anti-aging
7.3.16. Prenatal Health
Chapter 8. North America Dietary Supplements Market: End Use Estimates & Trend Analysis
8.1. North America Dietary Supplements Market End Use: Key Takeaways
8.2. End Use Movement Analysis & Market Share, 2024 & 2030
8.3. North America Dietary Supplements Market Estimates & Forecast, by End Use, 2018 to 2030 (USD Million)
8.3.1. Adults
8.3.2. Geriatric
8.3.3. Pregnant Woman
8.3.4. Children
8.3.5. Infants
Chapter 9. North America Dietary Supplements Market: Type Estimates & Trend Analysis
9.1. North America Dietary Supplements Market Type: Key Takeaways
9.2. Type Movement Analysis & Market Share, 2024 & 2030
9.3. North America Dietary Supplements Market Estimates & Forecast, by Type, 2018 to 2030 (USD Million)
9.3.1. OTC
9.3.2. Prescribed
Chapter 10. North America Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
10.1. North America Dietary Supplements Market Distribution Channel: Key Takeaways
10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
10.3. North America Dietary Supplements Market Estimates & Forecast, by Distribution Channel, 2018 to 2030 (USD Million)
10.3.1. Offline
10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.2. Hypermarkets/Supermarkets
10.3.1.3. Pharmacies
10.3.1.4. Specialty Stores
10.3.1.5. Practitioner
10.3.1.6. Others (Direct to Consumer, MLM)
10.3.2. Online
Chapter 11. North America Dietary Supplements Market: Regional Estimates & Trend Analysis
11.1. North America Dietary Supplements Market: Regional Outlook
11.2. Regional Marketplaces: Key Takeaways
11.3. North America Dietary Supplements Market Estimates & Forecast, by Country, 2018 to 2030 (USD Million)
Chapter 12. North America Dietary Supplements Market - Competitive Landscape
12.1. Recent Developments & Impact Analysis by Key Market Participants
12.2. Company Categorization
12.3. Company Heat Map/ Positioning Analysis
12.4. Strategy Mapping
12.5. Company Profiles
12.5.1. Company Overview
12.5.2. Financial Performance
12.5.3. Product Benchmarking
12.5.4. Strategic Initiatives
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