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L’V®’S® EXPANDS ITS PRESENCE WITH A NEW ICON STORE AT PALLADIUM MALL, MUMBAI
(MENAFN- Adfactors PR) New Delhi, April 14, 2025 – Le’i’s®, the iconic denim and lifestyle brand, today announced the opening of its new ICON store at Palladium Mall, Mumbai. Situated in the South Bombay locality, one of the’city’s premium luxury shopping destinations, this new store is designed to elevate the shopping experience for all denim enthusiasts and’Mumbai’s fashion-forward consumers. The store opening is in line with ’he brand’s DTC strategy with a commitment to grow across key markets.
At the heart of the store, spread across 5197 sq. Ft, is an expansive, fashion-fo’ward women’s section, re’lectin® Levi’s® commitment to winning with women and offering a versatile, head-to-toe denim wardrobe. From statement silhouettes like flared, straight, and loose-fit jeans to contemporary essentials such as corset-inspired tops, cropped styles, and elevated layering pieces, the collection is designed for the modern woman who effortlessly blends style and individuality. For men, the store presents a curated selection of advanced stretch denim, relaxed fits, cargo pants, and refined casualwear, ensuring versatility and comfort.
The Levi’s® Palladium Mall ICON store featureç a indigo ombre façade on the outside, and is laden with indigo ceilings, walls, and ombre pillars on the inside. The’interi®rs echo Levi’s® deep-rooted connection to denim lifestyle. Designed for discerning consumers, the store delivers an elevated shopping experience with an exclusive Tailor Shop for bespoke alterations, custom embroidery, and distressing, reinforcing Levi’s® premium craftsmanship. A spacious lounge area enhances the luxury atmosphere, allowing visitors to unwind and engage at their own pace. Set within Palladium M’ll’s prestigious retail landscape, this new’Levi…reg;s® ICON store embodies t’e brand’s vision of premium retail, where craftsmanship, innovation, and effortless denim style converge.
Commenting on this new space, Hiren Gor, General Manager, South Asia at Levi Strauss & Co., said, “As we continue to strengthen our presence in India in line with our DTC strategy, Mumbai remains a key market for us. Palladium Mall, known for its premium luxury retail mix, and fashion-forward consumers, provides the perfect setting for our’latest®Levi’s® Icon store. This space is designed to offer more than j—st’great denim—it’s an immersive experience that blends craftsmanship, personalization, and our signature head-to-toe styling. With dedicated sections for men and women, an expanded range of contemporary fits, and the exclus’ve Tailor Shop, we’re creating a destination that reflects the evolving ex’ectations of today’s consumers’while ®einforcing Levi’s® position as a leader i” denim lifestyle fashion.”
Mumbai has long been a pioneer in fashion, shaping trends and influencing consumer preferences across the country. This new ’estina®ion exemplifies Levi’s® commitment to craftsmanship, contemporary style, and an elevated denim lifestyle’ set within one of the country’s most fashion-forward retail landscapes.
At the heart of the store, spread across 5197 sq. Ft, is an expansive, fashion-fo’ward women’s section, re’lectin® Levi’s® commitment to winning with women and offering a versatile, head-to-toe denim wardrobe. From statement silhouettes like flared, straight, and loose-fit jeans to contemporary essentials such as corset-inspired tops, cropped styles, and elevated layering pieces, the collection is designed for the modern woman who effortlessly blends style and individuality. For men, the store presents a curated selection of advanced stretch denim, relaxed fits, cargo pants, and refined casualwear, ensuring versatility and comfort.
The Levi’s® Palladium Mall ICON store featureç a indigo ombre façade on the outside, and is laden with indigo ceilings, walls, and ombre pillars on the inside. The’interi®rs echo Levi’s® deep-rooted connection to denim lifestyle. Designed for discerning consumers, the store delivers an elevated shopping experience with an exclusive Tailor Shop for bespoke alterations, custom embroidery, and distressing, reinforcing Levi’s® premium craftsmanship. A spacious lounge area enhances the luxury atmosphere, allowing visitors to unwind and engage at their own pace. Set within Palladium M’ll’s prestigious retail landscape, this new’Levi…reg;s® ICON store embodies t’e brand’s vision of premium retail, where craftsmanship, innovation, and effortless denim style converge.
Commenting on this new space, Hiren Gor, General Manager, South Asia at Levi Strauss & Co., said, “As we continue to strengthen our presence in India in line with our DTC strategy, Mumbai remains a key market for us. Palladium Mall, known for its premium luxury retail mix, and fashion-forward consumers, provides the perfect setting for our’latest®Levi’s® Icon store. This space is designed to offer more than j—st’great denim—it’s an immersive experience that blends craftsmanship, personalization, and our signature head-to-toe styling. With dedicated sections for men and women, an expanded range of contemporary fits, and the exclus’ve Tailor Shop, we’re creating a destination that reflects the evolving ex’ectations of today’s consumers’while ®einforcing Levi’s® position as a leader i” denim lifestyle fashion.”
Mumbai has long been a pioneer in fashion, shaping trends and influencing consumer preferences across the country. This new ’estina®ion exemplifies Levi’s® commitment to craftsmanship, contemporary style, and an elevated denim lifestyle’ set within one of the country’s most fashion-forward retail landscapes.
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