Tuesday 1 April 2025 01:53 GMT

Morten Rud Pedersen To Receive Individual Achievement SABRE


(MENAFN- PRovoke) LONDON - Morten Rud Pedersen, the president and CEO of fast-growing European strategic communications firm Rud Pedersen, will be honoured with the PRovoke Media Individual Achievement SABRE Award at the EMEA SABRE Awards in London on April 2.

After working in European politics, Rud Pedersen founded his eponymous firm in Sweden in 2003, and from its Nordic stronghold has since built a strategic communications and public affairs heavyweight with 20 offices in 19 countries across Europe, through setting up owned offices and majority stakes in local public affairs firms. In the past year alone, the firm has expanded to Italy and Czechia, as well as making acquisitions in the Netherlands, Croatia, and Spain.

Ambitious, affable, and super-smart, Rud Pedersen's aim is to create the biggest public affairs firm in Europe and to cover every capital on the continent. His firm has also expanded into strategic communications beyond public affairs, including political risk assessment, event planning, and crisis and issues management.

Under his leadership, Rud Pedersen Group was named as PRovoke Media's EMEA Public Affairs Consultancy of the Year in 2023, and as one of the 50 Best Agencies in Europe for 2025.

Before starting his firm, Rud Pedersen was managing director of ETUC (European Labour Movement) in Brussels for eight years and was also the special advisor to the former leader of the Danish Social Democrat party, Mogens Lykketoft.

Jon Aarons, Rud Pedersen's UK managing partner, sums his boss up best:“Morten lives by Nordic values. If you ask him what that means, he'll say: 'No bullshit!' I first met Morten a decade ago and was captivated by his Viking spirit: optimism, restlessness, fierce ambition. Proudly Danish, but always on the move, conquering new territory and trading with the natives. He has succeeded in every goal, building a leading European consultancy across 19 countries, and shows no sign of relaxing.

“Yet his greatest achievement is the team he has picked and empowered, a closely aligned group of 100 leaders trusted with shared ownership, and 500 more professionals alongside. It's the Rud Pedersen name above the door, but this is no one-man band. Morten conducts the orchestra, and they will gladly join in the ovation.”

MENAFN28032025000219011063ID1109367730


Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.

Search