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CARMA Lands In Japan With New Tokyo Office
(MENAFN- PRovoke)
TOKYO - Media intelligence and research solutions firm CARMA has expanded its operations to Japan with the opening of a new office in Tokyo.
This move emphasises CARMA's commitment to providing tailored support to Japanese MNC's and Government departments, as well as international organisations operating in Japan, it said in a statement.
CARMA Japan will be spearheaded by Kenichiro Watai-san, a media professional with over 30 years' experience. Watai-san was most recently group account director at BBDO Worldwide, and prior to that, deputy general manager at Hakuhodo.
“I am truly honoured to be joining CARMA at such an exciting time. It is deeply meaningful to be able to introduce the world's most advanced PR measurement methodologies to clients in Japan," said Watai-san.
"In today's rapidly evolving media and social landscape, CARMA's insights and data hold unlimited potential for organisations that must respond to complex challenges and make swift, informed decisions. Moving forward, I am committed to helping organisations in Japan achieve greater growth and strengthen their competitiveness through CARMA's solutions," he added.
CARMA currently serves several Fortune 500 Japanese clients across banking, automotive, FMCG, and technology sectors, helping them transform media data into business insights that drive measurable results. The Tokyo office opening means Japanese clients will further benefit from CARMA's AI capabilities, and insight consulting solutions. Additionally, this marks the 23rd global office for CARMA.
“Japanese clients prioritise quality and find CARMA's unique combination of technology, global reach and experts on-the-ground in key territories appealing," said Andrew Nicholls, managing director of CARMA. "This expansion comes at a time of great disruption for many Japanese organisations who increasingly demand insights to navigate the complex global market place, and defend their position against increased competition from markets like China and Korea."
"I look forward to working with Watai-san to fulfil our brand promise of delivering what matters to clients in Japan," he added.
This move emphasises CARMA's commitment to providing tailored support to Japanese MNC's and Government departments, as well as international organisations operating in Japan, it said in a statement.
CARMA Japan will be spearheaded by Kenichiro Watai-san, a media professional with over 30 years' experience. Watai-san was most recently group account director at BBDO Worldwide, and prior to that, deputy general manager at Hakuhodo.
“I am truly honoured to be joining CARMA at such an exciting time. It is deeply meaningful to be able to introduce the world's most advanced PR measurement methodologies to clients in Japan," said Watai-san.
"In today's rapidly evolving media and social landscape, CARMA's insights and data hold unlimited potential for organisations that must respond to complex challenges and make swift, informed decisions. Moving forward, I am committed to helping organisations in Japan achieve greater growth and strengthen their competitiveness through CARMA's solutions," he added.
CARMA currently serves several Fortune 500 Japanese clients across banking, automotive, FMCG, and technology sectors, helping them transform media data into business insights that drive measurable results. The Tokyo office opening means Japanese clients will further benefit from CARMA's AI capabilities, and insight consulting solutions. Additionally, this marks the 23rd global office for CARMA.
“Japanese clients prioritise quality and find CARMA's unique combination of technology, global reach and experts on-the-ground in key territories appealing," said Andrew Nicholls, managing director of CARMA. "This expansion comes at a time of great disruption for many Japanese organisations who increasingly demand insights to navigate the complex global market place, and defend their position against increased competition from markets like China and Korea."
"I look forward to working with Watai-san to fulfil our brand promise of delivering what matters to clients in Japan," he added.
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