Agency People News In Brief (March 24, 2025)

(MENAFN- PRovoke) DETROIT - LLYC has named Chris Bissonnette as US creative lead as part of a larger expansion of its regional creative team. Bissonnette, with over two decades of experience working with leading brands like Toyota, Lexus, and Anheuser-Busch, will oversee LLYC's creative direction in the US. He most recently served as VP group director of creative at McCann Detroit. Additionally, Paige Wirth has been promoted to US marketing solutions lead, and Drake Evans as US creative director. These strategic moves will help LLYC further its creative and marketing evolution in the region. Wirth will expand LLYC's U.S. marketing services and oversee day-to-day operations of the firm's client-facing teams. Evans will lead LLYC's team of designers, writers, and multimedia experts, focusing on content production and creative development.

NEW YORK - Golin has hired Tyler Spalding as executive VP, US executive positioning leader as part of the agency's larger effort to expand its corporate affairs expertise. In this newly created role, Spalding will enhance the agency's executive positioning offerings, helping C-suite leaders navigate today's complex stakeholder landscape. Spalding joins Golin after over a decade at PayPal, where he served as senior director of corporate affairs & global head of social impact and sustainability. There, he led communications for the CEO during periods of growth and transformation and built a leadership communications team.

NEW YORK- SourceCode Communications has named Tim Scarfe as senior VP, West Coast lead, marking a significant step in the agency's expansion into Silicon Valley. Scarfe will drive SourceCode's growth in the region, deepen relationships with the local tech community, and further establish the agency's global presence. Scarfe brings more than 15 years of experience in technology public relations, including his recent role as San Francisco lead for Team Lewis.

WASHINGTON - Rational 360 has appointed Amy DeMaria as anaging director and co-head of its healthcare practice. DeMaria brings extensive experience in healthcare marketing and communications. DeMaria's career includes serving as senior VP at the Cystic Fibrosis Foundation, leading communications at the Aspen Institute, and most recently, overseeing communications at Inspire, an online health community.

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