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Account News In Brief (March 17, 2025)
(MENAFN- PRovoke)
NEW YORK - Praytell has been named the global public relations agency of record for home swapping Network Kindred. Praytell will be responsible for elevating Kindred's brand visibility and driving engagement among current and prospective members. The agency will also focus on reinforcing Kindred's leadership in the travel tech space by highlighting its innovative approach to home swapping. Initially, Praytell's efforts will concentrate on the US and UK markets. The agency won the account following a competitive RFP process in January and began working with Kindred in February.
NEW YORK - 5WPR has been appointed as the agency of record for Darco Spirits. 5W will spearhead public relations efforts to elevate Darco's brands, including American Harvest Organic Vodka and Beach Whiskey. The agency's strategy will focus on increasing visibility, highlighting American Harvest as a premier domestic alternative to imported vodkas, and driving awareness for Beach Whiskey's flavored whiskeys and ready-to-drink cocktails. 5WPR will leverage media relations, activations, and partnerships to support Darco's growth, with a particular emphasis on experiential events and influencer collaborations.
NEW YORK - CIIC PR has partnered with The Bright Hotel Group, which makes hotel management technology. As part of the collaboration, CIIC PR will handle public relations for The Bright Hotel, spotlighting its solutions that aim to elevate hotel operations, cut costs, and drive revenue, as well as enhane the guest experience. The group also operates its own hotels including the Hollywood Hills and the Memphis Vitality hotels.
RALEIGH, NC - FWV has been named public relations agency of record for performance sock and apparel brand Feetures. FWV will oversee media relations to raise awareness and demand for Feetures' products, including socks and performance tees, sold online and in specialty running stores and national retailers. In 2025, Feetures will continue expanding its impact, including a partnership with Girls on the Run, supporting girls' physical and life-skill development through running.
NEW YORK - Cessie C. Communications has struck a partnership with RealTime Reservation (RTR), a hospitality tech provider. The agency will manage public relations for RTR as it continues to expand its suite of services for top-tier hospitality brands, including Baha Mar, Ritz-Carlton, and JW Marriott. Cessie C. Communications will focus on boosting RTR's visibility through strategic storytelling and media relations, positioning the brand as a leader in the hospitality tech space.
NEW YORK - 5WPR has been appointed as the agency of record for Darco Spirits. 5W will spearhead public relations efforts to elevate Darco's brands, including American Harvest Organic Vodka and Beach Whiskey. The agency's strategy will focus on increasing visibility, highlighting American Harvest as a premier domestic alternative to imported vodkas, and driving awareness for Beach Whiskey's flavored whiskeys and ready-to-drink cocktails. 5WPR will leverage media relations, activations, and partnerships to support Darco's growth, with a particular emphasis on experiential events and influencer collaborations.
NEW YORK - CIIC PR has partnered with The Bright Hotel Group, which makes hotel management technology. As part of the collaboration, CIIC PR will handle public relations for The Bright Hotel, spotlighting its solutions that aim to elevate hotel operations, cut costs, and drive revenue, as well as enhane the guest experience. The group also operates its own hotels including the Hollywood Hills and the Memphis Vitality hotels.
RALEIGH, NC - FWV has been named public relations agency of record for performance sock and apparel brand Feetures. FWV will oversee media relations to raise awareness and demand for Feetures' products, including socks and performance tees, sold online and in specialty running stores and national retailers. In 2025, Feetures will continue expanding its impact, including a partnership with Girls on the Run, supporting girls' physical and life-skill development through running.
NEW YORK - Cessie C. Communications has struck a partnership with RealTime Reservation (RTR), a hospitality tech provider. The agency will manage public relations for RTR as it continues to expand its suite of services for top-tier hospitality brands, including Baha Mar, Ritz-Carlton, and JW Marriott. Cessie C. Communications will focus on boosting RTR's visibility through strategic storytelling and media relations, positioning the brand as a leader in the hospitality tech space.
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