WHITE CASTLE RETAIL CHICKEN RINGS LINE UP NOW INCLUDES RANCH

(MENAFN- PR Newswire) The new White Castle Ranch Chicken Rings feature a tangy blend of herbs and spices, developed through an ongoing partnership between White Castle, America's first fast-food hamburger chain and a leader in Sliders, and Bellisio Foods, a subsidiary of CP Foods and one of the nation's largest and most trusted frozen food companies. Originally introduced at retail in 2022, the White Castle Chicken Rings lineup now includes three flavors: Original, Spicy, and the new Ranch.

"We are thrilled to introduce new ranch-flavored chicken rings," said Lynn Blashford, CMO, White Castle. "Ranch is a beloved flavor that is consistently ranked high in popularity among consumers, yet surprisingly underrepresented in the frozen chicken category. We believe our ranch-flavored rings will fill this gap and become a Craveable favorite for consumers of all ages."

All flavors of White Castle Chicken Rings are made with tender, juicy white meat chicken and lightly breaded to perfection in a unique ring shape. White Castle Chicken Rings are packaged in a convenient, resealable bag to satisfy every crave anytime.

"We've seen the popularity of ranch grow over the past few years," said Nicky Grimmius, VP of Marketing and Innovation, Bellisio Foods, Inc. "Expanding the chicken ring offerings with a ranch flavor that consumers crave is creating new opportunities for retailers and delivering exactly what our chicken rings fans want. Our ranch-flavored rings tested 25% better in delivering a true-to-ranch flavor than the closest competitor in consumer testing and is the perfect product to celebrate National Ranch Day!"

The White Castle frozen Sliders and Chicken Rings are available at many retail locations. More information about White Castle retail offerings can be found at whitecastle/grocery.

ABOUT BELLISIO FOODS
Bellisio Foods, Inc. is a subsidiary of Charoen Pokphand Foods PCL, an agro-industrial and food company headquartered in Thailand. CP Foods is one of the world's largest producers of feed, shrimp, poultry, and pork and acquired Bellisio in 2017. As one of the nation's largest frozen food companies, Bellisio produces more than 400 products spanning a wide variety of frozen food categories, including single- and multi-serve entrees, snacks, and side dishes. Bellisio markets these products under its Michelina's and Authentic Asia brands, as well as under licensed brands such as Boston Market, Atkins, and White Castle. The company also co-manufactures private label retail and foodservice products. For more information, visit bellisiofoods.

ABOUT WHITE CASTLE®
White Castle, America's first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine's "Most Influential Burger of All Time" (2014, The Original Slider®) and Thrillist's "Best Plant-Based Fast-Food Burger" (2019, ImpossibleTM Slider). In 2021, Fast Company named the fast-food pioneer one of the "10 Most Innovative Dining Companies." For more information on White Castle, visit whitecastle .

Contact:

Tom Lindell
Bellisio Foods
612.747.6414
[email protected]

SOURCE Bellisio Foods

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