India E-Commerce Market Expected To Reach $1,355.59 Billion By 2032

(MENAFN- EIN Presswire) India e-commerce market : Opportunity Analysis and industry Forecast, 2023-2032

Increase in internet penetration in India” - amrNEW CASTLE, DE, UNITED STATES, February 7, 2025 /EINPresswire / -- According to a recent report published by Allied Market Research, titled,“India e-commerce Market by Model Type, and Offering: Opportunity Analysis and Industry Forecast, 2023-2032,” The India e-commerce market was valued at $162.19 billion in 2022, and is projected to reach $1,355.59 billion by 2032, registering a CAGR of 23.7% from 2023-2032.

🔰Buy Complete Report at Discounted Price 🔰


As internet penetration continues to increase, more individuals have access to online shopping platforms, leading to a larger customer base for e-commerce businesses. Furthermore, the ease of mobile browsing and availability of dedicated shopping apps have played a significant role in driving the e-commerce market growth in India. Moreover, the COVID-19 pandemic forced many traditional businesses to rapidly adopt or expand their e-commerce presence, contributing to the overall growth of the industry. For instance, in March 2023, Rishi Raj Vashistha, a 23-year-old entrepreneur passionate for technology and AI, announced the launch of a new e-commerce platform in India. The platform will leverage AI technology to provide customers with insights into the manufacturing standards of products, helping them to make more informed purchasing decisions and avoid low-quality products.

However, social media platforms have become powerful marketing channels, allowing e-commerce businesses to reach a broader audience and engage with potential customers. Influencer marketing, where social media influencers promote products and brands, has proven to be an effective strategy to drive the India e-commerce market growth by leveraging the trust and influence of popular personalities. Furthermore, rise in government initiative and internet penetration in India, are expected to provide lucrative opportunities for the growth of the India e-commerce industry. For instance, in February 2024, Common Services Centers (CSCs), under the Ministry of Electronics and Information Technology (MEitY) partnered with the Open Network of Digital Commerce (ONDC) to make e-commerce accessible to rural citizens across India. This initiative will enable the integration of CSC's e-Grameen app on the ONDC network as a buyer application, allowing citizens across rural India to access its vast e-commerce network.

➡️Request Research Report Sample & TOC :


By model type, the business-to-business (B2B) segment acquired a major India e-commerce market share in 2022. B2B e-commerce platforms enable businesses to streamline their procurement processes and reduce costs. By automating order placement, invoicing, and inventory management, businesses achieve operational efficiencies and cost savings. Furthermore, it offers a wide range of products from multiple suppliers, allowing businesses to access a vast catalog of goods. This enables them to find the right products that meet their specific needs without the limitations of geographical boundaries. Thus, these factors drive the growth of the business-to-business (B2B) segment.

"The luxury goods segment is projected to witness highest growth rate in the upcoming years. The availability of high-speed internet and affordable smartphones have empowered Indian consumers to shop online. This has been beneficial for the luxury segment, as consumers are able to browse and purchase high-end products from the comfort of their homes. "

However, the business-to-consumer (B2C) segment is witnessing the highest growth in the coming years . B2C e-commerce platforms offer a vast array of products and services in various categories. Customers have access to a wide range of choices from different sellers and brands, allowing them to find specific products, compare options, and make informed purchasing decisions. Moreover, B2C e-commerce platforms leverage customer data and advanced algorithms to offer personalized experiences. For instance, in December 2023, Meta and Open Network for Digital Commerce (ONDC) announced a partnership to help small businesses build conversational buyer and seller experiences on WhatsApp. Through this partnership, the Small Business Academy will digitally upskill five lakh micro, small and medium enterprises (MSMEs). In addition, Meta will also support Sahayak, ONDC's WhatsApp chatbot, making it the single point of seller and customer communication for ONDC.

KEY FINDINGS OF THE STUDY
Depending on model type, the business-to-business (B2B) segment is accounted for the largest India e-commerce market share in 2022.
Based on offering, the fashion and apparel segment is accounted for the largest India e-commerce market share in 2022.
The key players that operate in the India e-commerce market analysis are Amazon, Inc., Flipkart, Inc., Meesho Inc., NYKAA E-RETAIL LIMITED, IndiaMART InterMESH Ltd., Bigtree Entertainment Pvt. Ltd., FirstCry, OLX, MakeMyTrip Pvt. Ltd., Reliance Retail Limited, Samsung SDS Co Ltd., LG Electronics, Lenskart Solutions Pvt. Ltd., Burberry Group Plc, Raymond, Aditya Birla Fashion and Retail Limited, Fabindia, ITC Limited, Parle Agro, GCMMF (AMUL), Pepperfry Limited, Inter IKEA Systems B.V., Durian Industries Ltd., Unilever, Godrej Consumer Products Ltd., Titan Company Ltd., Wikka, Givaudan, Zee Entertainment Enterprises Ltd., Sun Pharmaceutical Industries Ltd., Cipla Inc., Godfrey Phillips India Ltd., and Funskool.

➡️Inquire Before Buying:

These players have adopted various strategies to increase their market penetration and strengthen their position in the India e-commerce industry. For instance, November 2023, BookMyShow Stream, India's largest home-grown TVOD streaming platform had partnered with Star Entertainment Pvt Ltd, India's premier distributor of independent international films. This strategic partnership aims to provide the finest of international cinematic content from the house of Star Entertainment every month to Indian audiences through BookMyShow Stream with the availability of rent and buy options. On the other hand, in February 2021, Amazon acquired Selz, a Shopify competitor that assists small businesses in creating online stores. It gives Amazon a competitive advantage over Shopify and e-commerce software startup BigCommerce by providing more tools for small and medium-sized enterprises to quickly migrate their operations online.

🔰Trending Reports🔰
Portfolio Management Software Market
Travel Credit Card Market
Cargo Insurance Market
Insurance Chatbot Market
Decentralized Insurance Market
Financial Risk Management Software Market
RPA in Insurance Market

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact Us:
United States
1209 Orange Street,
Corporation Trust Center,
Wilmington, New Castle,
Delaware 19801 USA.
Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
Fax: +1-800-792-5285
...

@kokate1991

David Correa
Allied Market Research
+ + + 1 800-792-5285
email us here
Visit us on social media:
Facebook
X
LinkedIn
YouTube

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

MENAFN06022025003118003196ID1109178702