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Mixed Martial Arts (MMA) Market Is Substantially Growing, Morphing Into A Billion Dollar Opportunity - Financial News Media
Palm Beach, FL – February 6, 2025 – FN media Group News Commentary – The mixed martial arts (MMA) equipment market has been substantially growing over the past several years and is projected to continue in the coming years. The increasing public participation, easy availability of advanced training facilities, and the integration of advanced technologies represent some of the key factors driving the market. A report from IMARC Group projected that the global mixed martial arts equipment market size reached USD 1.39 Billion in 2024 and is looking forward to reach USD 2.13 Billion by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033. The report said:“Mixed martial arts (MMA) refer to a hybrid combat sport that employs various fighting skills and techniques. It is performed using various equipment to facilitate the training or fight, such as a mouth and groin guard, punching bag, gloves, shorts, shin guards, hand wraps, ankle, elbow, and knee pads, and headgear. Amongst these, hand wraps help protect hands during training and fighting competitively, while the headgear is used for sparring to shield the skull from harsh strikes. At present, leading players operating worldwide are launching MMA equipment in various materials, types, and designs. These players are offering customizations to meet the requirements of the consumers and expanding their product portfolio.” Active Companies in the markets today include Mixed Martial Arts Group Limited (NYSE: MMA), Sphere Entertainment Co. (NYSE: SPHR), Meta Platforms, Inc. (NASDAQ: META), Live Nation Entertainment, Inc. (NYSE: LYV), Peloton Interactive, Inc. (NASDAQ: PTON).
IMARC Group continued:“Presently, the increasing participation of individuals in recreational sports and fitness and athletic activities represents one of the major factors driving the demand for MMA equipment around the world. Moreover, the rising awareness about the health benefits associated with MMA, such as improving heart health, reducing stress, and enhancing the overall strength, and the surging prevalence of chronic diseases on account of sedentary lifestyles, are favoring the market growth. In addition, the growing number of professional training camps and the easy availability of advanced training facilities for fighters are influencing the market positively. Apart from this, the increasing number of fitness centers that offer MMA training is also contributing to the market growth. Furthermore, key players are financing advertising campaigns, such as celebrity and social media influencer endorsements, for improving their profitability. Besides this, the expansion of the e-commerce sector is resulting in the increasing sales of MMA equipment on account of easy equipment availability, flexible payment options, secure transactions, and convenient return policies.”
Mixed Martial Arts Group Limited (NYSE American:MMA) – MMA on Track to Achieve US$0.75 Million in Warrior Training Program Gross Sales for the March 25 Quarter, Driven by Record-Breaking 200% YoY Growth – Key Highlights:
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Explosive Growth: Sales have surged 200% year-over-year and are on track to achieve $0.75 Million in Warrior Training Program Gross Sales which is above total gross sales for FY24.
Record-Breaking Quarter: With over 750 confirmed sales in Q1 alone, MMA is on the cusp of exceeding its quarterly target of 800 participants, with 7 weeks remaining in the quarter to achieve the target.
Revenue Per Participant: Consistent with prior fiscal year averages, each participant has historically generated an average of US$1,004 in gross revenue , reinforcing the program's strong unit economics.
Strategic Expansion: In 2025 the Warrior Training Program is live across 30 gyms spanning the US, Europe, Australia and New Zealand, with new gym partnerships fueling expansion.
Additional Revenue Streams: SaaS subscriptions and monthly transaction revenue from the recently acquired Hype and BJJLink platforms are not included in the above Warrior Training Program sales numbers, delivering further upside to MMA revenue over the year.
Growing Ecosystem: inc continues to scale its platform with 5 million social media followers, 530,000 user profiles, 50,000 active students, and 802 active gym partners across 16 countries .
Mixed Martial Arts Group Limited (“MMA” or the“Company”), a leading technology company at the forefront of combat sports participation, today announced 200% year-over-year growth in Warrior Training Program sales, with over 750 participants confirmed in Q1 alone. This sales surge underscores MMA's ability to convert global MMA fandom into active participation while delivering substantial revenue growth for partner gyms.
This milestone marks the most successful quarter in the program's history, reflecting both the rising global demand for MMA training experiences and the strength of MMA's platform driven approach. By providing participants with a 20 week training subscription, designed by the world's best MMA coaches, and culminating in a fully sanctioned amateur MMA bout, MMA continues to redefine the combat sports landscape for participants, gym owners and coaches.
“Our ability to achieve 200% growth year over year speaks volumes about the strength of our platform and the demand for authentic MMA training experiences,” said Nick Langton, Founder and CEO of MMA.“With over 750 confirmed participants in Q1 alone, we're not just selling training programs, we're building an ecosystem that empowers over 640 million MMA fans to step into a gym to learn and train martial arts.”
“The success of the UFC and other professional combat sports leagues has driven fanbase growth, which has in turn led to unprecedented interest in learning martial arts. At MMA we are building a platform to make the participation“on ramp” easily accessible for all MMA fans and fitness consumers who want to find a great gym where they can start their training journey.” Continued... Read the MMA full press release and supporting notes by going to:
Other recent developments in the markets include:
Meta Platforms, Inc. (NASDAQ: META) has recently appointed three new members to its board of directors, including Dana White, the president and CEO of Ultimate Fighting Championship (UFC) and a familiar figure in the orbit of the incoming president, Donald Trump .
The social media company, which owns Facebook, Instagram and WhatsApp, is also adding the auto tycoon John Elkann and the tech investor Charlie Songhurst, Meta's CEO, Mark Zuckerberg , said in a Facebook post.
Live Nation Entertainment, Inc. (NYSE: LYV) – Hard Rock® recently announced that it was named #1 and #5 in the Newsweek Top 10 Readers' Choice Best Casinos with Live Entertainment in the U.S. Newsweek describes this award as“...some of the best live entertainment options at casinos from around the country for when you need a break from the gambling floor.”
“We are humbled that the public voted for Hard Rock Live Sacramento to take the #1 spot in this year's Top 10,” explained Randy Maddocks, Director of Entertainment for Hard Rock Live Sacramento.“We dedicate our programming to reaching the largest audience with diverse shows that represent all genres.”
Sphere Entertainment Co. (NYSE: SPHR) recently announced that Glenn Derry, an Academy Award winning technologist with over 30 years of industry-defining entertainment technology experience, has joined the Company as Executive Vice President of MSG Ventures.
In this role, Mr. Derry will oversee a wide range of technology initiatives across MSG Ventures, a wholly-owned subsidiary of Sphere Entertainment focused on developing advanced technologies for live entertainment. MSG Ventures also supports Sphere Studios, the immersive content studio dedicated to creating multi-sensory entertainment experiences exclusively for Sphere, and the Sphere platform overall, including future Sphere venues. Mr. Derry will work across the organization to deploy both new and existing technologies that enhance Sphere's live entertainment and experiential content, which has been redefining immersive experiences since the first Sphere opened in Las Vegas in September 2023.
Peloton Interactive, Inc. (NASDAQ: PTON) recently announced that it will release its second quarter 2025 financial results before the U.S. stock market opens on Thursday, February 6, 2025. The company will host a conference call and live audio webcast to discuss the financial results at 8:30 a.m. (Eastern Time) that day. To access the conference call by phone, please visit this phone registration link to receive dial-in details. To avoid delays, we encourage participants to register a day in advance or at least 15 minutes before the start of the call.
A live audio webcast of the conference call will also be available on the company's investor relations website at . For those unable to participate in the conference call live, a replay will be available on the investor relations page of the company's website for 30 days.
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