Laundry Care Products Market To Hit USD 165.6 Billion By 2032, Says Global Market Insights Inc.
Selbyville, Delaware, Nov. 07, 2024 (GLOBE NEWSWIRE) --
Laundry care products market size secured USD 102.8 billion in 2023 and will register a 5.6% CAGR from 2024 to 2032, owing to product innovation and rising urbanization. As urban populations grow, particularly in developing regions, demand for convenient and efficient laundry solutions increases.
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New product formats such as eco-friendly detergents, concentrated formulas, and laundry pods cater to environmentally conscious and time-pressed consumers. Urbanization also drives the use of washing machines, further fueling demand for specialized detergents and fabric conditioners. These trends, combined with evolving consumer preferences, will play a vital role in expanding the laundry care market size.
The laundry care products market is classified based on product type, distribution channel, price range, application, and region.
The detergent segment surpassed USD 56.9 billion and will grow at a 5.7% CAGR through 2032, attributed to its essential role in household cleaning routines. Detergents are widely used for their effective stain removal, fabric care, and versatility in both machine and hand washing. Innovations, such as concentrated formulas, eco-friendly ingredients, and compatibility with various washing machines have increased consumer demand. The segment's dominance is further driven by growing urbanization and rising hygiene awareness, making detergents the primary choice in laundry care products worldwide.
In 2023, the offline segment dominated the laundry care products market with approximately 67.7% of the total share and will grow at a 5.2% CAGR from 2024-2032. This segment remains a key player, especially in regions where traditional retail shopping is favored. It includes supermarkets, hypermarkets, convenience stores, and specialty outlets, allowing consumers to physically examine products and make immediate purchases. The tactile experience, combined with in-store promotions, discounts, and bundle offers, appeals strongly to price-conscious shoppers seeking value.
Asia Pacific laundry care products market emerged as the leading region, generating significant revenue of USD 38.2 billion, with expansion expected at a CAGR of 6.1% over the forecast period. The region's rapid expansion in the industry is fueled by rising urbanization, increasing disposable incomes, and the growth of the middle class. Consumers in countries like China, India, and Southeast Asia are becoming more brand-conscious, seeking premium detergents and fabric conditioners. Additionally, heightened hygiene awareness, particularly post-COVID-19, has further accelerated demand for effective laundry care products.
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Major players in laundry care products market include Amway Home, Ariel, Bonux, Breeze, Calgon, Clorox, Comfort, Downy, Gain, OMO, Persil, Seventh Generation, Silan, Tide, Woolite among others.
Partial Table of Contents (ToC) of the report:
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 3600 synopsis, 2018 - 2032
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Rising consumer awareness of hygiene and cleanliness
3.2.1.2 Innovation and product development
3.2.1.3 Increasing urbanization and busy lifestyles
3.2.2 Industry pitfalls & challenges
3.2.2.1 Environmental concerns and regulatory challenges
3.2.2.2 Intense market competition and price wars
3.3 Consumer buying behavior analysis
3.3.1 Demographic trends
3.3.2 Factors affecting buying decision
3.3.3 Consumer product adoption
3.3.4 Preferred distribution channel
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter's analysis
3.8 PESTEL analysis
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About Global Market Insights
Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.
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