
Inaugural Hong Kong Shopping Festival Ends Successfully
- Enthusiastic response from local SMEs, HKTDC actively preparing for the next edition | ||||||
- The inaugural HONG KONG, Sept 9, 2024 - (ACN Newswire) - Algernon Yau , Secretary for Commerce and Economic Development of the HKSAR Government, said: "The global e-commerce market continues to grow rapidly. In particular, the mainland has been the leading online retail market for 11 consecutive years, becoming an engine of growth for Hong Kong SMEs to expand their businesses. The HKSAR Government put forward a number of initiatives in the 2023 Policy Address to encourage and assist local SMEs in developing e-commerce businesses and seizing market opportunities. We are delighted that the inaugural Hong Kong Shopping Festival was well received and gained the robust support of local businesses, motivating more SMEs to participate in e-commerce businesses. The Government will continue to support SMEs through various measures, including the SME Export Marketing Fund and 'E-commerce Easy', so as to encourage SMEs to upgrade and restructure their operations and develop e-commerce businesses, thereby promoting the development of new quality productive forces.” Stephen Liang , Assistant Executive Director of the HKTDC, said: Throughout August, the HKTDC, led by Paul Chan, Financial Secretary of the HKSAR Government, collaborated with celebrities and influencers to promote the Hong Kong Shopping Festival through various strategically planned digital marketing channels, including Xiaohongshu, Douyin, Taobao, JD and others, boosting visits to the official website and, in turn, to the SMEs' own online stores. Understanding live-streaming and other techniques in mainland market During the festival, several SMEs kickstarted live-streaming e-commerce in the mainland market, including Markwill Solutions Limited, the exclusive distributor of Gold Energy Snail Synergy, a Korean skincare and cosmetic brand, in Hong Kong. The company applied to run promotions on JD as the starting point.“The procedures were slightly complex, but luckily the HKTDC was on hand to help,” said Markwill Solutions Manager As a beginner in the mainland e-commerce field, Mr Leung watched numerous live-streaming sessions to explore the broadcast style of KOLs, learn the industry jargon and understand the discount strategies in the mainland market. He found out that while the popular term in Hong Kong is“buy 2 get 1 free”, the mainland market uses terms such as“expected paid price”, which was completely new to him. He also became aware that a key factor in driving sales of skincare and cosmetic products is the location of consumers. “The weather in the southern, middle and northern regions [of Mainland China] is different, as is the people's need for cosmetics,” Mr Leung said. He also noticed that the KOLs who partnered with the brand were all from the northern regions, while customers were mainly from the northern and central regions. This made him realise the importance of the company conducting more research into how regional and seasonal factors could influence the shopping desires of customers. Cross International Limited runs First Edible Nest, which sells dried seafood. The company had already begun exploring e-commerce, hiring KOLs to conduct live-streaming sessions in the mainland market since the pandemic in 2020. However, owing to its limited budget, the company found it hard to invite renowned KOLs to work with them.“This time, the HKTDC was able to connect us with top-tier KOLs,” said Manager Kiu Fung Hong Limited, which sells food products such as potato chips, also achieved encouraging sales figures during the Hong Kong Shopping Festival. CEO Promotion boost online The Hong Kong Shopping Festival promoted online-offline integration with 10 million impressions on the Xiaohongshu platform. The Hong Kong Shopping Festival partnered with a diverse group of celebrities and influencers for engaging promotional activities, with the likes of The Hong Kong Shopping Festival aligns with a measure in the 2023 Policy Address to assist Hong Kong's SMEs in expanding into the Mainland China market via e-commerce channels with the slogan“ Unveiling a New Lifestyle, Curated by Hong Kong ".“Unveiling a New Lifestyle” refers to launching new products in the market and the aspiration to enrich people's lives through these products.“Curated by Hong Kong”, meanwhile, reflects the meticulously selected quality products from Hong Kong that are being made available to mainland consumers. The first Hong Kong Shopping Festival gathered more than 230 brands, showcasing 500 products and exclusive discounts in six major categories: apparel and accessories, personal care and cosmetics, home and living, classic food, smart gadgets and health supplements. The event not only helped Hong Kong's SMEs leverage the customer base and traffic on mainland e-commerce platforms and increase brand awareness, but also helped them gain practical experience in how to expand into the huge mainland e-commerce market. Hong Kong Shopping Festival Website: Photo download:
Media enquiries Yuan Tung Financial Relations:Agnes Yiu Tel: (852) 3428 5690 |

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.
Comments
No comment