UK Consumer Preferences For Living Room Furniture In 2024: IKEA Is The Most Purchased From Retailer For Both Upholstery And Non-Upholstered Furniture

(MENAFN- GlobeNewsWire - Nasdaq) Dublin, Sept. 05, 2024 (GLOBE NEWSWIRE) -- The "UK: Home Category Data, The Consumer: Living Room Furniture 2024" report has been added to ResearchAndMarkets.com's offering.

The report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on three key subcategories: overall living room furniture, upholstery living room furniture, and non-upholstered living room furniture.

Consumer data is based on the 2024 UK Living room furniture survey, using a panel of 2,000 nationally representative consumers.

Market Insights

• 30.5% of UK consumers have purchased living room furniture in the last 12 months, with more shoppers having purchased non-upholstered living room furniture due to its lower price points and shorter replacement cycles.
• IKEA is the most purchased from retailer for both upholstery and non-upholstered furniture. IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
• 62.6% of respondents cited range as the reason for their purchase of living room furniture
• 86.9% of living room furniture consumers undertook some research before buying

Reasons to Buy

• Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Key Topics Covered:

• Consumer Penetration by Subcategory
• Drivers of Purchase
• Replacement Cycle
• Retailer Use
• Retailer Profiles
• Retailer Drivers
• Retailer Improvements
• Channel Use
• Research Prior to Purchase
• Opinions on Shopping Online
• Views Prior to Purchase
• Category-specific Questions
• Purchasing secondhand

Company Coverage:

• Amazon
• Argos
• B&M
• DFS
• Dunelm
• Furniture Village
• Homesense
• IKEA
• John Lewis & Partners
• Matalan
• Next
• Oak Furnitureland
• ScS
• Sofology
• Stokers
• Swoon
• Wayfair

For more information about this report visit

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