Hidden And Ngati Kahungunu Ki Tamaki-Nui-A-Rua Partner To Promote Maori Heritage Globally Through New Innovative Experiences

(MENAFN- Dubai PR Network)

data-text="Hidden and Ngati Kahungunu ki Tamaki-nui-a-Rua partner to promote Maori heritage globally through new innovative experiences" data-link=" and Ngati Kahungunu ki Tamaki-nui-a-Rua partner to promote Maori heritage globally through new innovative experiences" class="whatsapp">Shar SINGAPORE - media OutReach Newswire - 22 July 2024 - Ngati Kahungunu ki Tamaki-nui-a-Rua and Hidden are pleased to announce a new strategic partnership that will help promote local stories on the global stage by using Hidden's innovative digital storytelling platform.



Hayden Hape, Chair, Ngati Kahungunu ki Tamaki nui a Rua Taiwhenua (left) and Lim Yee Hung, co-founder of Hidden at Hidden's office at Lower Delta Road. PHOTO: Hidden
Hidden, a fast-growing Singapore-based social enterprise specialising in immersive games, has received a significant investment from Ngati Kahungunu ki Tamaki-nui-a-Rua as part of their joint efforts to create innovative ways for visitors to learn about and deepen their connection with Maori heritage through new interactive experiences in New Zealand.
Under this agreement, Ngati Kahungunu ki Tamaki-nui-a-Rua will receive equity in privately-held Hidden and hold a director position in the Singapore company's board of directors.
In return, Hidden will set up an office in New Zealand, with funding committed to hiring a local team in the country to develop interactive experiences based on the company's award-winning game engine.
By combining the virtual and physical element in a unique blend of fun and exploration, HIDDEN games will enable visitors to multiple locations in New Zealand to discover Maori culture and heritage through interactive, engaging experiences.
Hidden will partner with Ngati Kahungunu ki Tamaki-nui-a-Rua to create compelling content based on the deep local knowledge that members of the iwi bring.
This cross-border collaboration, called Hidden Aotearoa, unites one of New Zealand's largest Maori iwi with a fast-expanding Singapore game company.
Since 2022, Hidden has drawn on its strengths in storytelling, game design and technology to engage audiences through immersive experiences. Over the years, the company's unique chatbot-led games have won multiple awards, including the TripAdvisor Travelers' Choice Award for 2023 and 2024.
From couples on a date to corporate teams gathered for a fun day out, more than 40,000 players have been attracted to Hidden's adventure games by the rich content and interesting combination of the physical and digital worlds.
Earlier this year, in April, Hidden's adventure game was part of a national effort to promote the rich heritage of Singapore's neighbourhoods. Partnering the National Heritage Board, Hidden provided a virtual quest in Katong-Joo Chiat to help launch the Heritage Activation Node (HAN) initiative to uncover the untold stories that make communities special.
This latest collaboration between Hidden and Ngati Kahungunu ki Tamaki-nui-a-Rua brings about exciting new possibilities not possible before.
'We are excited to not just collaborate with Hidden but invest in its future as a strategic partner that will bring innovative ideas to promote Maori culture and heritage to a global audience,' said Hayden Hape, Chair, Ngati Kahungunu ki Tamaki nui a Rua Taiwhenua.
'As custodians of our traditions, we are keen to work with a groundbreaking company that has demonstrated expertise in helping people tell their own stories in their own way. We are excited to also give domestic and international visitors to our country the opportunity to personally engage directly with our culture,' he added.
'The Maori are the best storytellers in the world and we are so excited to be able to work with them to create a potent combination of storytelling and technology to share with the world,' said Lim Yee Hung, co-founder of Hidden.
He added: 'It was a life-changing experience visiting Hayden and his tribe in New Zealand earlier this year, when they taught me Maori concepts like whakapapa (genealogy) and kotahitanga (togetherness), as well as how to shear a sheep!'
Hashtag: #hidden

The issuer is solely responsible for the content of this announcement.

Ngati Kahungunu ki Tamaki-nui-a-Rua is the mandated iwi authority representing the broader Ngati Kahungunu interests within the Tararua District. Through the elected Board and Chairperson, Ngati Kahungunu ki Tamaki-nui-a-Rua advocate the collective interests of tangata whenua from each of our marae and hapu in the Tamaki-nui-a-Rua rohe in regard to mana whenua, mana moana, and mana motuhake.
Ngati Kahungunu ki Tamaki-nui-a-Rua aspires to build lasting and mutually beneficial relationships with local and central government, crown agencies and departments, and communities within the Tararua District.

Hidden

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