Morocco experiences strong growth in tourism, aims for future expansion
Date
7/11/2024 5:40:50 AM
(MENAFN) Morocco's tourism sector has shown significant growth in the first half of this year, with tourist arrivals increasing by 14 percent year-on-year to reach 7.4 million visitors. The Ministry of Tourism announced this milestone on Wednesday, highlighting the country's ongoing efforts to enhance its appeal as a tourist destination.
Last year, Morocco welcomed a record 14.5 million tourists, and aims to attract 17.5 million visitors next year, with a long-term goal of reaching 26 million tourists by 2030, particularly as it prepares to co-host the World Cup alongside Spain and Portugal. Tourism plays a pivotal role in Morocco's economy, contributing seven percent to its GDP and serving as a major source of foreign currency.
Tourism revenues for the current year have shown resilience, increasing by 1.6 percent in the first five months to reach USD4.13 billion, according to the Moroccan Ministry of Tourism. Minister Fatima Zahra Ammor expressed satisfaction with this growth trajectory, stating that it aligns with the ministry's expectations for the year.
Ammor emphasized the importance of sustained collaboration among stakeholders, professionals, and partners in the tourism sector. She underscored the need for continuous development of high-quality tourism experiences and attractive, revenue-generating offerings to further boost Morocco's tourism potential. Additionally, she advocated for increased engagement in local tourism experiences to ensure that local communities benefit from the sector's growth momentum.
The Moroccan government's proactive measures and strategic initiatives aim not only to expand tourist arrivals but also to enhance the overall tourism infrastructure and visitor experiences, positioning Morocco as a leading destination in the global tourism landscape.
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