'I Don't Really Wanna Consume His Content': What Do Young Australian Men Think Of Andrew Tate?

(MENAFN- The Conversation) Public debates at the moment are awash with concerns about young men's sexist and unsafe behaviour online. This includes reports of school students making AI deep fake pornography of their peers , ranking female classmates as well as anxieties about the“manosphere” radicalising young men into misogyny .

On top of this, there are moves to limit or even ban young people's use of social media.

This is why understanding the online experiences of young men is increasingly important, especially given that their own views tend to be absent from these discussions.

Our research , based on interviews with young Australian men, shows there is a diverse range of views about controversial figures such as“manfluencer” Andrew Tate.

We found many young men are able to engage critically with this content. This is an encouraging finding.

Our study , funded by the eSafety Commissioner, aimed to understand what it is like to be a young man interacting with today's online world.

We spoke to 117 young Australian men, aged 16 to 21. We did 25 online focus groups and 25 follow-up individual interviews during July and August last year. The group reflected diverse backgrounds and identities.

Part of our report included a case study on young men's views of Tate.

Tate is a controversial British-American media influencer. His online content ranges from“general motivational videos [...] to more dangerous content that is explicitly misogynistic, homophobic, sexist and conspiratory”.

This includes saying women should not be allowed to drive and belong to men in a marriage. Tate is also facing trial in Romania on charges of human trafficking and rape (which he denies).

His influence on young boys' views and behaviour, particularly towards their female teachers, has sparked deep concern among researchers in Australia.

Young men in our study expressed a diverse array of perspectives when it came to Tate and his“male empowerment” content. Some considered Tate an important source of inspiration for general self-improvement and manhood.

For example, Drew* who is 16 and straight and lives with disability said:

Warren (18, straight) similarly added he was quite supportive of“lots of things” Tate says:

Some young men we interviewed also felt Tate expresses views about women and gender that are otherwise unsaid or silenced. Others viewed Tate as a good advocate for men. For example, Brenton (21, straight) told us he watched a lot of Tate content and agreed with“most of it”.

Jase (20, straight) also talked about how Tate was trying to instil“traditional human male masculinity into today's generation of men”.

Other young men were supportive of feminism but said young men also needed positive role models. As Nico, who is 18, straight and lives with disability, told us:

Other young men said controversy over Tate's views was in part due to the way he was reported by mainstream media.

Theo, who is 18, Indigenous and straight, said“he's been painted a bad guy in the media”. Manny (18, straight) told us:

But there was also a high level of critical awareness among those we interviewed about Tate's messaging and approach. Felix (20, bisexual) said male influencers said“outrageous things” to get attention.

Others noted being controversial was a way of attracting views and comments on his content. As Henry (16, straight) told us:

Young men also showed an understanding of how appealing and even manipulative some of Tate's content can be to younger teenagers, who are figuring our their identities. As Vincent (21, straight) told us:

Many of the young men we spoke to rejected Tate's views – indeed, there was similar amount of support versus rejection.

This rejection ranged from disinterest to more specific criticism. As Jase (20, straight) told us:

As Tristan (18, straight) added:

Others explained they thought Tate was not consistent about his views. And could even be hypocritical.

There is cause for concern about the potential harms arising from influencers such as Tate and the wide availability of misogynistic content online. But there are also reasons to be optimistic given the variety of ways in which young men engage with this content.

Our research highlights the need for a nuanced discussion of the impacts of social media on adolescent boys. It is extremely important not to generalise or stigmatise all young men as“misogynistic” or wholly uncritical and uncaring in their engagement with online spaces.

*names have been changed.

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