The Mitsubishi Pencil Company Acquires LAMY, Aiming To Lead The Company And Brand Into The Future

(MENAFN- PR Newswire) TOKYO and HEIDELBERG, Germany, Feb. 28, 2024 /PRNewswire/ -- Mitsubishi Pencil Co Ltd, founded in Japan in 1887 and the company behind the well-known uni
brand, is taking over C. Josef
Lamy
GmbH and the LAMY brand. The family-owned company LAMY underwent a complex process to look for a buyer who could lead the company, founded in 1930 by C. Josef Lamy, into the future with expertise, experience and love for the LAMY brand along with a commitment to Germany as a business location. This process has today been successfully
concluded
with
all
shares in
the
company
now
sold. The annual turnover of Mitsubishi Pencil is several times that of the company Lamy.

- Picture is available at AP
-

Focus
on
the
internationalisation
and
expansion
of
digital
writing

The reasons that prompted the sale included the need to find a strong partner
to
develop
the
growth
area
of
digital writing
and
expand international sales. Mitsubishi Pencil is able to bring this to the table whilst also ensuring that the headquarters and production facilities in Heidelberg will be maintained and that investments will be made in the further development of the company and the brand. Shigehiko Suhara, sixth-generation President and CEO of Mitsubishi Pencil Co Ltd: "We have the greatest respect for the history and strength of the LAMY brand. We believe that the vision and corporate
culture
of
Lamy and Mitsubishi Pencil
harmonise
perfectly. We are also confident that the acquisition of the company
Lamy
will
provide a
strong combined platform for future growth and increased shareholder value for both LAMY and Mitsubishi Pencil."

Vera
Lamy, former co-partner of C. Josef Lamy GmbH, explains, "It was very important to us to find a company
with
the
strength and
heart
to
work
with Lamy
employees
and
open up a whole new chapter for Lamy together with all our partners. We have found this company." Her brother and co-partner Markus Lamy adds, "The core of the LAMY brand will be retained and further developed. 'Made in Germany' will continue to play a key role in this. That was and is of the utmost importance to us."

Combining
innovative
strength and
137
years
of
tradition

Mitsubishi Pencil was founded a good 137 years ago and today employs more than 2,700 people worldwide. The company has 22 international sales offices and operates 11 production facilities. Mitsubishi Pencil is a leading company in the manufacture of writing instruments and has made a name for itself by producing high-quality writing instruments ranging from simple pencils to sophisticated ballpoint pens, marker pens and mechanical pencils.

C.
JOSEF
LAMY
GMBH
Grenzhöfer Weg 32 69123 Heidelberg lamy

press contact Agentur Achtung!
Phone: +49 40 450210220
E-Mail:
[email protected]

The wide range of writing instrument products include the popular uni-ball rollerball
pens, which are known for their innovative waterproof pigment ink. The
uni brand also includes Posca water-based ink markers, which can be used on a variety of surfaces, and the innovative Kuru Toga mechanical pencils, which has the automatic lead rotation mechanism.

Complementing
sales
strength,
e-commerce
expertise
and
innovation

Mitsubishi
Pencil and
Lamy have already had points of contact in the past and have always valued each other. In addition to its innovation and international sales strength, Mitsubishi Pencil will also contribute its
e-commerce expertise, which will strengthen Lamy. The LAMY brand products complement the Mitsubishi Pencil range in the premium segment. Mitsubishi Pencil furthermore aims to accelerate the technological development of LAMY. In particular, this technological development will include
the
growth area of digital
writing as well
as
innovations
in production. Steffen Rübke, CEO of
C. Josef Lamy GmbH: "We are certain that the Mitsubishi Pencil Company will strengthen the company and the LAMY
brand with its focus on innovation, its large distribution network and its strong e-commerce expertise as exemplified by the success of the business with Amazon in the US market."

LAMY:
Company
and
brand
with
tradition
and
unique
design

Lamy
stands for
'Made
in
Germany'
and
has
its headquarters
and
production facilities in Heidelberg. The company employs more than 340 people. Lamy stands worldwide for high-quality designer writing instruments with timeless modern aesthetics and perfect functionality. The real success story began 36 years after the company was founded with the
LAMY 2000: in 1966, this model established the clear, unmistakable design language that still characterises the style of all the brand's products today the LAMY design.

Today,
the
LAMY
brand
is
represented
in
more
than
80
countries
with
over 15,600 sales outlets. These include around 200 mono-brand stores.

SOURCE C. Josef Lamy GmbH

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