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BetSense transforms sports betting with AI-powered personalization
(MENAFN) SharpLink Gaming, a startup specializing in technology solutions for online sports betting, is at the forefront of a transformative development in the industry. Their CEO, Rob Phythian, is steering the creation of an AI-driven personalization and recommendation engine known as BetSense. This innovative platform aims to leverage machine learning to tailor the sports betting experience for individual users based on their unique interests and preferences.
Rob Phythian acknowledges that the world of sports betting has lagged behind other sectors in adopting AI technology. Unlike e-commerce or social media platforms, the sports betting environment has traditionally been transactional and lacked personalization. BetSense is designed to bridge this gap and bring AI-powered customization to sports betting.
BetSense is currently in a testing phase with SaharaBets, a sportsbook. The company's sights are set on a broader rollout, with a focus on the March Madness season. However, there are significant challenges in integrating AI into sports betting platforms. Many sportsbooks rely on outdated European technology, which poses flexibility issues for seamless integration.
BetSense relies on information gathered from a bettor's Personal Account Management (PAM) system to offer personalized betting suggestions and deliver relevant content to the bettors. This personalized data-driven approach enhances the user experience by aligning it with the individual's preferences and interests.
Phythian explained that BetSense not only understands a bettor's likes and preferences but also incorporates them into the user interface and experience. Whether you're at SaharaBets or any other platform, BetSense tailors the content to cater to your unique tastes. This includes information related to weather conditions, injuries, and other factors influencing the game.
Moreover, BetSense goes a step further by creating a persona for each user based on their betting behavior. For instance, if it identifies that you have a penchant for the New York Giants, tend to wager around USD50, prefer parlay bets, and enjoy fantasy player props, it will customize your betting experience accordingly. This means that when you log in, the experience becomes more than just a transaction. For instance, if the Giants are playing, BetSense will offer you special promotions, such as two-for-one deals on parlay bets. Additionally, AI-generated articles on the Giants and data on betting lines will be presented, all of which contribute to retaining users on the platform.
In summary, SharpLink Gaming's BetSense is poised to revolutionize the sports betting landscape by infusing AI-driven personalization, making the user experience more engaging, relevant, and tailored to individual preferences. This shift from a purely transactional model to a personalized one has the potential to transform the sports betting industry and enhance user engagement and retention.
Rob Phythian acknowledges that the world of sports betting has lagged behind other sectors in adopting AI technology. Unlike e-commerce or social media platforms, the sports betting environment has traditionally been transactional and lacked personalization. BetSense is designed to bridge this gap and bring AI-powered customization to sports betting.
BetSense is currently in a testing phase with SaharaBets, a sportsbook. The company's sights are set on a broader rollout, with a focus on the March Madness season. However, there are significant challenges in integrating AI into sports betting platforms. Many sportsbooks rely on outdated European technology, which poses flexibility issues for seamless integration.
BetSense relies on information gathered from a bettor's Personal Account Management (PAM) system to offer personalized betting suggestions and deliver relevant content to the bettors. This personalized data-driven approach enhances the user experience by aligning it with the individual's preferences and interests.
Phythian explained that BetSense not only understands a bettor's likes and preferences but also incorporates them into the user interface and experience. Whether you're at SaharaBets or any other platform, BetSense tailors the content to cater to your unique tastes. This includes information related to weather conditions, injuries, and other factors influencing the game.
Moreover, BetSense goes a step further by creating a persona for each user based on their betting behavior. For instance, if it identifies that you have a penchant for the New York Giants, tend to wager around USD50, prefer parlay bets, and enjoy fantasy player props, it will customize your betting experience accordingly. This means that when you log in, the experience becomes more than just a transaction. For instance, if the Giants are playing, BetSense will offer you special promotions, such as two-for-one deals on parlay bets. Additionally, AI-generated articles on the Giants and data on betting lines will be presented, all of which contribute to retaining users on the platform.
In summary, SharpLink Gaming's BetSense is poised to revolutionize the sports betting landscape by infusing AI-driven personalization, making the user experience more engaging, relevant, and tailored to individual preferences. This shift from a purely transactional model to a personalized one has the potential to transform the sports betting industry and enhance user engagement and retention.
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