(MENAFN- the peninsula) the peninsula
doha, qatar: bein media group (bein), one of the foremost broadcast networks in the world,and its flagship sports channels bein sports, are set for an exciting summer of elite sports as the world's best female athletes take centre stage during a host of international competitions, including the 2023 wimbledon championships and the FIFA women's World Cup australia & new zealand 2023, which will be broadcast exclusively across 24 mena countries
through its beinspired initiative, bein is committed to elevating the profile of under-represented sports globally and recognise the value that all sports, and women's sport in particular, play in the international sports eco-system.
that means as well as football and tennis, this summer will also see bein broadcasting women's basketball, cricket, and cycling, among others.
set to serve up a sporting feast from 3 july, bein sports will start its summer's coverage from the world's oldest tennis championship, wimbledon.
meanwhile, with nearly two million viewers tuning in to watch barcelona win this year's uefa women's champion league, the increase in interest and popularity of the women's game across the region is clear.
next month will see bein sports broadcast the fifa women's world cup australia & new zealand 2023, which kicks off on 20 july and will run for a month.
subscribers can watch all 64 matches live and exclusive across bein's various platforms, providing ample opportunities to catch one of the game's most decorated players in alex morgan.
mohammed al bader, managing director of mena channels at bein, said:“as bein continues its unwavering dedication to champion women's sports worldwide, we are thrilled to illuminate the extraordinary achievements of female athletes across the middle east, north africa, and beyond."
"through our beinspired initiative, we strive to amplify the recognition of sports and athletes that have long been underrepresented, ultimately emphasising the vital role women play in the global sports industry."
"whether it is wimbledon and the fifa world cupor the exhilarating tour de france femmes and fiba women's basketball tournaments, we are honoured to showcase this unparalleled talent, inspiring dreams and creating new heroes for all to admire. our expanded coverage will do all these events justice,” he added.
bein sports will broadcast the premier women's cycling showcase, tour de france femmes, between 20 – 30 july, while the fiba women's americup 2023 and fiba women's asia cup 2023.
besides, the fiba women's u19 world cup 2023 will be showcased on bein sports across the mena region.
bein sports will also broadcast ecb women's cricket as england take on australia in both the t20 and odi format throughout july, while the bnl italy major premier padel and madrid premier padel p1 run from 10-16 and 17-23 july respectively.