(MENAFN- EIN Presswire) Social media Analytics Market
Increasing number of social media user is driving social media analytics market growth
UNITED STATES, February 27, 2023 /einpresswire.com / -- Coherent Market Insights recently published a study report titled 'social media analytics market : Global industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,' which is a remarkable blend of industry expertise, creative ideas, strategies, and cutting-edge technology. This intelligence study contains analysis based on current events, historical data, and predictions for the future. The report includes Social Media Analytics market segmentation, regional data, CAGR, sales volume, and current and future trends. The report's goal is to provide a comprehensive analysis of the market's dynamics, size, growth, and cost structure. The research looks at recent advancements in the Social Media Analytics Apps business and how they might effect the future market.
Market Overview:
The collecting of data from social media sites to inform business decisions is referred to as social media analytics. It is the collection, tracking, and analysis of data from social networks. Marketers frequently utilize social media analytics to assess social media performance, track key social media data, and develop social media reports.
Furthermore, it aids in the simplification of data from millions of people, dozens of networks, and a wide range of activities. It is the ability to gather and interpret data from social channels in order to assist business decisions. Marketers typically utilize social media analytics to track online conversations about products and companies. As a result, businesses are increasingly using social media analytics to extract insights from social media platforms for business decisions.
Request a Sample to obtain authentic analysis and comprehensive market insights @
Top Players Included:
International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce.com, Adobe Systems Incorporated, SAS Inc., Clarabridge, Inc., Netbase Solutions, Inc. (US), Brandwatch (UK), GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., and Sysomos.
Detailed Segmentation:
By Application
-Sales and Marketing Management
-Customer Experience Management
-Competitive Intelligence
-Risk management and Fraud detection
-Public safety and Law enforcement
-Others
By Analytical Type
-Predictive Analytical
-Prescriptive Analytical
-Diagnostic Analytical
-Descriptive Analytical
By Deployment Type
-On-premises
-Cloud-based
Regional Analysis:
North America (U.S., Canada, and Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
South America (Mexico, Brazil, Argentina, Columbia, Rest of South America)
Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)
Request For Customization @
Key Market Drivers:
●The global adoption of COVID-19 is likely to drive the growth of the social media analytics market during the forecast period. In March 2020, for example, IBM created a new interactive worldwide dashboard to show the spread of COVID-19. The dashboard is intended to provide precise, localised, and up-to-date information about the spread of COVID-19 to the general public, researchers, and even government officials.
●Furthermore, the growing number of smartphone users with internet access, combined with ever-increasing user volume on social media platforms, is predicted to fuel the expansion of the social media analytics market. Companies are increasingly using social media to reach out to potential customers. According to the Pew Research Center, around 85% of the US population now possesses a smartphone.
COVID-19 Impact Analysis:
Social media has rapidly become a crucial communication tool during the pandemic. Moreover, social media has become the platform of choice for public opinions, perceptions, and attitudes towards various events or public health policies in relation to COVID-19. Moreover, social media platforms help identify/detect outbreaks of COVID-19 and to interpret public attitudes, behaviors, and perceptions. Social media can also be effectively used to communicate health information to the general public during a pandemic. The aforementioned factors are expected to aid in the growth of the market.
Key Takeaways
∎Owing to the increasing adoption of social media analytics among small and medium-sized enterprises. For instance, in 2019, Brandwatch launched its flagship product, named Consumer Research, to help organizations achieve digital consumer intelligence by better understanding consumers and uncovering market opportunities.
∎Among regions, North America and Asia Pacific are expected to witness a strong growth in the social media analytics market due to outbreak of COVID-19 and increasing number of smartphone and internet users, coupled with ever-growing user volume on social media platforms, in these regions. For instance, according to the India Brand Equity Foundation (IBEF), with growing internet penetration, internet users in India are expected to increase from 429.23 million as of September 2017 to 829 million by 2021.
Limited Period Offer | Buy Now, Get Up to 25% Off on Research Report @
Table Of Content:
Research Objectives and Assumptions
▪ Research Objectives
▪ Assumptions
▪ Abbreviations
2.Market Purview
▪ Report Description
- Market Definition and Scope
▪ Executive Summary
- Market Snippet, By Type
- Market Snippet, By Application
- Market Snippet, By Region
▪ Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
▪ Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Continue...
About Us:
Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.
Contact Us:-
Mr. Shah
Coherent Market Insights Pvt Ltd,
533 Airport Boulevard,
Suite 400, Burlingame,
CA 94010, United States
Phone: US +12067016702 / UK +4402081334027
Email:
Mr. Shah
Coherent Market Insights Pvt. Ltd.
+1 206-701-6702
Visit us on social media:
facebook
twitter
linkedin
other