(MENAFN- Brazil-Arab News Agency (ANBA))
São Paulo – Brazilian company Nature Foodtech will launch a date bar with collagen at Gulfood, the biggest food and beverage show in the Middle East, to occur from February 20 to 24 in Dubai. This will be the first product of the newly-established company by businessman Davi Sierra (pictured above), who claims there are no date bars with collagen on the international market.“We researched and did not find date bars with collagen worldwide, so it will be an innovative and exclusive product,” said Sierra to ANBA.
The dates used in the bars are imported from the United Arab Emirates , from the brand Al Foah. The state-owned company of the Abu Dhabi emirate is one of the world's biggest date producers and exporters, with over 17,000 farms and producing 113,000 tonnes a year.“Our partnership guarantees high-quality dates, and we already have a stock of inputs in Brazil to produce 1 million bars and a production capacity of 500,000 bars a month,” said Sierra.
Nature Foodbar date bars are produced in Taubaté, in the countryside of the state of São Paulo, and come in three flavors: Semi-sweet chocolate, cookies & cream, and strawberry.“The flavor is amazing!” Sierra said excitedly. After launching in Dubai, the businessman intends to sell to the domestic market, the United States, and the UAE, where he has branch offices of his trading company, IBG Trade, which owns the Nature Foodtech brand.
Semi-sweet chocolate-covered bars
The sales projection for the first quarter of 2023 is at 600,000 bars, 60% for the domestic market and 40% for overseas, informed Sierra. In addition to Brazil, the USA, and the UAE, the businessman said he already has partnerships in Jordan, Iraq, and Egypt for international distribution.
The competitive differential of Nature Foodbar, according to Sierra, is it is a sugar-free product, with 2.5 grams of collagen and 8.8 grams of protein per bar, with a unique and exclusive formula.
Dates are a source of nutrients such as potassium and magnesium and have an intense antioxidant action, which can help prevent premature aging and diseases. It also contains a significant amount of fibers, which help with digestion and control blood sugar levels.
Collagen brings health benefits such as firmness and elasticity to the skin, delaying premature aging; recovering bone structure, integrity, and health; strengthening hair and nails; reducing joint pain, and giving more energy.
In Brazil, the bars will be sold in pharmacies, health food emporiums, convenience stores, and supermarkets, in addition to having its own e-commerce.
“By the second quarter of 2023, we will already have three launches!” said Sierra. At Gulfood , Nature Foodtech will be in Hall 6, Booth C7 – 23, at the Dubai World Trade Centre.
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Translated by Elúsio Brasileiro
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