(MENAFN- Ameliorate Digital Consultancy)
By 2032, the global mobile marketing market is anticipated to have grown from US$ 15.34 billion in 2022 to US$ 68.56 billion, with a robust CAGR of 18.1%.
The rise of the mobile marketing industry is being fueled by the increased number of mobile customers who prefer online purchasing while using omnichannel to learn about the products and services. Businesses advertise their goods and services to the general public by using the mobile web and mobile applications connected to those goods and services.
Businesses are being pushed to take their marketing strategies online, list them online, watch the progress through traffic and dimension, analyse the data, and ultimately improve the marketing approach due to the high proliferation of smartphones, better network bandwidths, and simple shopping.
Using tools like chatbots, 3D modelling, push recommendations, and assistants, advertising and PR organisations are also concentrating on deciphering the complex algorithms of various social media platforms in order to sell goods and services there.
Mobile Marketing Market
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With the help of AI and Predictive search, the businesses sense the customer behaviour and then hit them with a specific marketing campaign that fulfils their demands, enhancing the end-user experience and increasing the sales of their product or service.
The use of social media marketing (SMM), along with website monitoring and search engine optimization, provide business with an overall idea of running marketing campaigns such as Facebook marketing campaigns, Email Marketing campaigns.
Mobile marketing helps brands in reaching the masses as it is a convenient way to market your products and services in the global market space. The latest mobile marketing trends include Instagram marketing, Facebook marketing, Video marketing and LinkedIn Marketing.
Key Takeaways
Platform segment is the most lucrative segment in the mobile marketing market's component category and is likely to hold the biggest share during the forecast period, owing to the rising customer behaviour analysis requirements along with platform integration. Though Service segments also expand their market presence as various market platforms integrate to compete in the highly competitive marketing scenario. By Industry, retail and e-commerce are likely to gain the most traction in the forecast period as their growth is attributed to high mobile phone penetration and the paradigm shift of mobile users from offline shopping to online shopping in recent times. Small and medium enterprises (SMEs) are the biggest segment by organization size in the mobile marketing market, attributing to the high return of investment (ROI) and its shift from traditional marketing to web and mobile marketing. As IT and Marketing spaces expand their roots in emerging economies like India and China, the mobile marketing market also has its major share in the Asia-Pacific region. The factors behind the excessive growth of this market in the region are 4G/5G deployments, E-commerce giants investing huge capital and increasing awareness of mobile marketing amongst businesses.
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Competitive Landscape
The mobile marketing market is very vast and has a lot of potential for businesses and their components.
Google Microsoft Amazon Web Services IBM Oracle SAP Teradata SAS Dell Technologies Hewlett Packard Enterprise
are some of the major companies.
Vendors focus on integrating their platform with the latest tech like AI, increasing their R&D spending, getting involved in partnerships and acquisitions, and other growth tactics to be active in the competition.
Recent Developments
SAP has introduced its mobile app integration platform that tracks the user dimensions such as user opening or viewing any notification pushed by the business. This way, it enhances and increases the conversion probability. Oracle has extended its mobile marketing services such as cross channel orchestration, effective mobile communication strategy and personalized marketing experiences.
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Key Segments:
By Component
By Channel
Messaging Push notification Mobile Emails Quick Response (QR) Code Location-based Marketing In-app Messages Mobile Web Others
By Organization Size
Small and Medium Enterprises (SMEs) Large Enterprises
By Vertical
Retail and eCommerce Travel and Logistics Automotive BFSI Telecom and IT Media and Entertainment Healthcare Government Others (includes energy, education, real estate, and utilities and power)
By Region
North America Europe UK Germany Rest of Europe
APAC China Japan ANZ Rest of APAC
MEA UAE South Africa Rest of MEA
Latin America Brazil Mexico Rest of Latin America
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