(MENAFN- Watermelon Communications) Dubai – December 14, 2022: Reiss, the UK-based modern fashion brand, in collaboration with Jashanmal Group unveils its most vibrant collection to date with its latest Autumn Winter 2022 edition at the newly opened store in The Dubai Mall.
Inspired by the streets of London, the collection titled ‘Life in Colour’ is aptly named given the shift from the brands’ typically neutral tones. Despite this evolution, the instantly distinguishable Reiss palette remains with natural shades defining signature styles.
The connection between colour and emotion can be seen through this bright new element to the season’s palette. The hues are exclusive to Reiss and carefully considered with the expertise of a colour Psychologist leading the way.
“We are delighted to be starting a new journey of expansion in the UAE. We chose to partner with Jashanmal as they have a very strong record of building premium brands throughout the Middle East. With Reiss design input, Jashanmal have already built and opened two stores in The Dubai Mall and Dubai Hills Mall and both have started trading strongly. We are very excited to be working with Jashanmal and we foresee a long partnership together, building the brand presence across the Middle East”, said Mr. Jonathan Blanchard, COO at Reiss.
The collection is an ode to the adaptability of city styling. The versatility of the modern 24-hour wardrobe is celebrated, blurring the lines between on duty and off duty. This plays into the new business dress code; what you wear to work can be effortlessly transitioned for evening plans, extending the wear ability of each garment.
Reiss’ latest styling directive balances heritage and modernity. The carefully curated designs sit perfectly alongside London’s historic landmarks with hints of fresh yet controlled seduction. The backdrop of the brand’s flagship city emphasizes its rich heritage; what was important in 1971 remains important now. This belief that style should be enduring runs through the collection, not only in design, but also in quality. Fabrics such as cashmere, shearling, leather, premium cotton, merino wool and tailoring blends come from some of the best mills around the globe.
The ‘Life in Colour’ collection spotlights the brand’s creativity with some of the other highlights being sharp tailoring, knitted layers, winter coats and occasion wear - all balancing neutrality with brazen colour drenches. One of its first approaches to modern design, each piece under the collection reflects the uncompromising quest for quality and excellence.
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