US estimates shoppers in thanksgiving to reach record figures despite peak inflation

(MENAFN) A record amount of Americans is estimated to go shopping throughout the Thanksgiving weekend in spite of the price of a holiday dinner being 20 percent higher from 2021 because of climbing inflation.

An expected 166.3 million citizens are preparing to go shopping from Thanksgiving Day via Cyber Monday, as shown by a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics.

If the number is understood, it would be eight million higher than 2021’s and exceed the 165.3 million shoppers registered in 2019 before the coronavirus epidemic and peak inflation that has begun to take impact on US consumers last year.

"While there is much speculation about inflation’s impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of value pricing," NRF leader and chief executive Matthew Shay stated in an announcement.



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