By Laman Ismayilova
Famous fashion designer and first manufacturer of domestic
perfumery, associate professor of the State University of Culture
and Arts, Honored Art Worker Fakhriya Khalafova has received the
Annual Awards for Top Influencers 2022 in Paris, organized as part
of the International Investment Congress, Azernews reports, citing
The congress was held as part of the Paris Fashion Week.
Fakhriya Khalafova addressed the section, entitled 'Fashion Startup
from Scratch: Instructions for Beginning Entrepreneurs. Fashion
Phenomenon at the Crossroads of Art and Business'.
The fashion designer stressed that the fashion industry has long
taken its strong place in the business world, in which solid
investments are being made.
'The fashion industry has been a very attractive area for many
years. Young people are eager to create their own collections or
seek to join fashion in other ways - through journalism and
marketing, photography, and management. The opinion is that the
fashion industry is simple and fun. In fact, fashion is a difficult
segment that requires an entrepreneur to have excellent knowledge
of the market, a wide network of contacts, as well as an
understanding of the laws of the industry. The fashion industry is
one of the most highly competitive markets, complex phenomena of
modern culture, which allows not only to emphasize social status
and satisfy aesthetic needs but also requires maximum actualization
of the issues of formation and implementation of effective
activities that correspond to fashion trends within the framework
of world trends,' said Fakhriya Khalafova.
She also provided insight into her experience in creating the
first Azerbaijani perfume brand and the stages of its development.
Having shared many years of experience, she drew the attention of
the audience to the segment in which it is planned to develop the
brand: shoes, clothes or accessories, or perfumes.
'You have to choose with your heart! Causing more inspiration
and a desire to work, has more prospects to become a profitable
enterprise. There should not be any business calculation or
gradation in terms of complexity. It is extremely important to
understand your audience and realize what is now fashionable and
popular. And if you have inspiration, a great desire to realize
yourself, and the strength to go towards your goal - feel free to
try!', she added.
At the end of the meeting, the fashion designer expressed her
gratitude to the executive director of the congress Anna Stukkert,
inviting the organizers and participants of the project to hold the
next event in the capital of Azerbaijan - Baku.
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