Indie fragrance manufacturer DefineMe has announced the release of two new versions of their crystal infused natural perfumes: Sofia Isabel-Citrine and Kahana-Aquamarine. These new fragrances join a vast inventory of scents that DefineMe has concocted to provide a rich variety of scents that are meant to serve as an emotional boost.
DefineMe thoughtfully formulates each scent and product, using clean, natural, organic, vegan, cruelty-free ingredients that are combined to induce positive emotions like self-love, creativity, gratitude, mindfulness, wanderlust, free-spiritedness, and strength. This approach is meant to appeal to a conscious base of consumers who want the best scents while also being ethically and environmentally responsible.
“One of my primary purposes for starting DefineMe was to show how scent is directly connected to well-being, and adding the crystals is an extra way to promote this. The details of the scents, their empowering meaning, and the magical power of crystals is really what makes our products stand out,” says Jennifer McKay Newton, founder of DefineMe.
McKay Newton believes the scents act as wearable doses of olfactory magic, bringing the inner goddess/god to life. The transformative power of DefineMe fragrances is evident in its product design, with each bottle adorned with graphically designed butterflies, which is meant to be representative of the metamorphosis customers of DefinMe's fragrances will experience.
Sustainability is a central tenet to DefineMe's values. DefineMe's packaging is deliberately minimal. Their products use sustainable packaging and are manufactured locally in Southern California. The product boxes are made using FSC certified paper, with vegetable based soy inks. The bottles used are all either recyclable or refillable.
Corporate social responsibility is also at the heart of DefineMe's mission. For each bottle purchased, $1 goes to She's The First, a nonprofit that gives scholarships to young women in developing countries. This is done in an effort to fight gender inequality by supporting girls in low-income countries to be the first in their family to graduate from high school.
DefineMe is a boutique fragrance company that prioritizes well-being and empowerment for women. Founded in 2015 by Jennifer McKay Newton, she developed DefineMe in an effort to help others discover their own value and strengths. Jennifer's mission of affecting positive change, does not, however, end with her fragrance collection. She also endeavors to empower economically-disadvantaged young women around the world by providing them with the means to get educated.
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