| Dubai, UAE - August 1st, 2021: International leader in elevated Asian cuisine, P.F. Chang’s today announces the grand opening of its new location in the Mall of the Emirates, Dubai. The exciting transformation includes upgrades in interior design to create an upscale ambiance. The new restaurant is the first in the Middle East where diners can experience the P.F. Chang’s refreshed look and feel which is part of the brand’s global transformation, which started two years ago.
P.F. Chang’s captures the imagination and stokes curiosity with its immersive Asian dining experience. The renovations amplify the guest experience with an upscale ambiance that features new music, lighting, dcor, uniforms, and menu presentation. A continued focus on hospitality, made-from-scratch meals, and celebration of culture remain consistent. Iconic and well-loved elements of the P.F. Chang’s dining experience, such as the Warrior Horse standing guard at the entrance and bold wall murals, have been retained in its new location on the ground floor, close to Ski Dubai.
Jeff Kellen, Vice President, Hospitality at M. H. Alshaya, said:“With the transformation of the Mall of the Emirates restaurant, we’re elevating the guest experience at P.F. Chang’s in a whole new way. Diners can expect an incredibly experiential and authentically Asian meal, focused around the restaurant’s light and bright ambience, warm hospitality, and food and beverage 'theatre’ at the table. A fresh and broader Asian-influenced menu will appeal to both our dedicated guests and the adventurous palates of newer audiences.”
As guests’ tastes and expectations evolve, P.F. Chang’s has shifted from Chinese-based recipes to a broader Asian cuisine, infused with influences from Japan, Korea, Thailand and beyond. The newest menu items were created to reflect the evolving and diverse palate, flavors and ingredients found throughout Asia.
With 26 restaurants operating across the GCC, including 10 in the UAE, P.F. Chang’s continues to be an award-winning regional favourite, offering guests a unique, memorable, and elevated experience to mark each and every celebration. With this new chapter in the P.F. Chang’s story, the long-standing global brand has evolved from a dine-in chain to an upscale Asian culinary experience.
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