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MENAFN - Arab News - 05/05/2014
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(MENAFN - Arab News) Mindshare which is part of wpp is a global media agency network helping clients to make collaborative and adaptive decisions across their paid owned and earned marketing in real-time.

the mindshare team is excited to announce the 2014 media summit titled 'the adaptive mindset."

as the world around us transforms businesses are evolving too — the mindshare media summit 2014 addresses these concerns by providing insightful sessions from industry experts on how to adapt to the speed of change.

scheduled for may 19 at the four seasons hotel in riyadh this event boasts an impressive assembly of industry experts from around the world who will give insightful presentations that will advise attendees on how to adapt to changing technology new opportunities and reworked strategies for customer engagement.

the agenda boasts an array of engaging speakers such as famouworld champion athlete colin jackson who will speak about overcoming his own personal challenges and applying his wisdom about continued learning in 'adapting to the competition: overcoming life's hurdles and the secrets of success."

chris mccarthy creative leader at the zoo will lead " adapting to technology: leading digital change" with his expertise gained from his diverse and dynamic work at google while acclaimed entrepreneur simon woodroffe will present 'adapting to opportunity" and discuss the competitive advantage of spotting and seizing opportunities when they arise.

'adopting an adaptive mindset is the single most valuable tool for any modern business" notes mazen fakhoury managing director mindshare ksa.

'we've packed this year's media summit with thrilling speakers and relevant topics for businesses that want to maintain a competitive advantage in today's changing market."


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